Spring is here - and your closets aren’t the only things you should be organizing! Your social media accounts need some attention, too. A lot has changed in recent months, and your profiles should reflect the latest trends. For example, Facebook recently announced that users could add higher quality 3D posts and take advantage of more intuitive targeting options.
Sprucing up your social media accounts should be done on a consistent basis so that they always look fresh and engaging. Below are a few tips to get you started!
Change Your Cover Photo
When was the last time that you changed your cover photo? This is one of the first things that people see when they visit your Facebook or Twitter page, and you want to make a good impression. Keep the colors and logo consistent with your branded materials. To enhance the photo, try an editing design tool like Canva.
Update Your Pins
Facebook, Twitter and Instagram all have options to “pin” posts, tweets and pictures. This is the first thing that people see on your timeline when they visit your account because it doesn’t get pushed down. You can make this pinned post informational or fun depending on what you want new followers to know. Only one post can be pinned at a time, so make updates as needed.
Refresh ‘About’ Sections and Bios
Businesses grow over time, so it’s possible that your ‘About’ section no longer reflects your goals. Do you have new success stories to add? Hashtags? URLs? Verify that all contact information is accurate and consistent. You may have an updated phone number or email where customers can reach you. Also remember to include good keywords in the content so that people can find you.
Change the Call to Action Button
Facebook allows you to add a call to action button at the top. If you have one and no one has been using it, try something new. Maybe a ‘Sign Up’ button will get more activity than ‘Learn More’ or ‘Donate’. You can also drive more traffic to your page by using social messenger tools. This can help increase conversions.
Erase Inactive Contacts
If you’ve built up a strong following, you can delete inactive contacts, old connection requests, unread messages, etc. There’s no reason to keep inactive people around, as they aren’t engaging with your posts. By cleaning up your contacts, you’ll have a smaller but more engaged group of followers, plus room for new friends!
People rely on social media for real-time information from their favorite brands. By taking time to spring clean your social media accounts, you can keep your profiles fresh and active.
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