5 Faults with Your Landing Pages (and How to Fix Them!) Are your landing pages killing your conversions instead of helping them? Landing pages that have distracting images or tiresome copy can encourage visitors to leave rather than convert. Split testing can help uncover some of the things that don’t work, but even your better-performing …
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Difference Between B2B and B2C Social Media Marketing There are subtle differences between business-to-consumer (B2C) marketing and business-to-business (B2B) marketing, especially when it comes to social media. In one case, a company is selling a product to a consumer. In the other case, a company is selling a product to another company. Generally speaking, B2B …
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