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Why Long-Tail Keywords Should be Part of Your SEO Strategy

Are long-tail keywords part of your content marketing strategy? They should be. As a matter of fact, long-tail keywords account for 70% of all web searches. These longer keywords consist of words and phrases that are longer and more specific than commonly searched for keywords. They also tend to have a higher conversion value because […]

Is it Time to Refresh Your Logo in 2020

Your logo is an important part of your business identity. When people see your logo, they should feel positively towards your brand. However, as your brand changes, it’s possible that your logo is no longer a positive representation of your products and services. This means that it could be time for an update in your […]

3 Creative Ways to Upgrade Your Boring Content

Content marketing is growing more competitive by the day. Every month, there’s roughly 70 million blog posts published, and marketers are spending more and more to get their content noticed. With so much competition, it’s no wonder why the same old boring content won’t do. So how can you upgrade your digital marketing in New […]

February, 2020 | WSI Star Web Solutions