When it comes to attracting and converting customers, content marketing is one of the most effective tools you have. In 2023, we can expect content marketing to evolve. From various content formats to different social media platforms to a greater adaptation of AI technology, there is plenty to keep content marketing alive and well. As …
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Customers are integral to your brand’s survival. You need new customers to keep growing your brand, and you need existing customers to become loyal advocates for your brand. This is why it’s important to get to know your customers – who they are, what problems they are trying to solve, what they love (and don’t …
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User-generated content (UGC) is an effective way for marketers to increase brand awareness and show the human side of their brand. The benefit in UGC is that it’s created by someone else, such as a customer, advocate, employee or social media follower, so it bears more weight than other types of marketing. Even though UGC …
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Social media strategies must be measured properly to ensure they are working as you expect them to be. But you’d be surprised by how many marketers don’t look beyond the Overview tab – and you might be one of them! Your Overview tab has plenty of great stats you’ll want to keep track of, but …
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