Content marketing is growing more competitive by the day. Every month, there’s roughly 70 million blog posts published, and marketers are spending more and more to get their content noticed. With so much competition, it’s no wonder why the same old boring content won’t do. So how can you upgrade your digital marketing in New Orleans to make it fun and engaging?
Below are a few tips on how to transform your dull blog posts into content that people actually want to read and share with others.
- Make your content interactive
Interactive content has a much higher chance of getting people involved. Readers like to see a return on their time, and interactive elements allow for this. Luckily, you don’t have to create new content for this. Use some of your best performing pieces and convert them into interactive content.
For example, you can add interactive maps, blueprints, cost calculators, in-room views, color swatches and more. These tools are pleasurable for your audience to use, and they can help them envision your products and services in their lives. The only word of caution is to make sure that you have a good quality hosting service, as heavy images require more bandwidth.
- Convert blog posts into infographics
Another way to upgrade your content is by turning standard blog posts into colorful, informative infographics. People love reading infographics because they are enjoyable and easy to consume. This content format is especially useful for sharing fun facts and statistics.
Take a look at your longer form content that performs well and see if you can convert it into an infographic. There are a number of online tools you can use, such as Canva.com, Infogram.com and Picktochart.com. You can also hire a digital marketing agency in New Orleans to create one for you.
Infographics may be more time consuming than writing blog posts, but they get shared a lot and attract more backlinks. As a result, they can be more effective at boosting SEO rankings than long form articles.
- Launch a contest or giveaway
Lead generation methods are becoming more popular ways to engage customers. A fun way to capture your audience’s attention is by launching a contest. It can be simple and include giving away free products that your audience wants. In exchange for taking part in the contest, you can ask people to leave their name and email address.
For added interest in your contest, announce the winners via email. This will encourage people to pay attention to emails coming from your company, and it can help boost open rates as well. Once you announce the winners, keep people engaged with fresh content, product discounts and other relevant news.
With so much noise on the internet, your content needs to be more than good. To discuss your current content marketing strategy and the ways it can be improved, contact WSI Star Web Solutions today.