3 Reasons to Use Web Analytics to Grow Your Business
Web analytics is the study of online user behavior. This information is used to improve the user experience and generate more ROI for your brand. Web analytics software gathers data such as page views, time spent on page, traffic sources and visitor demographics.
To start using web analytics, all you need to do is set up an account, and you’ll be given a small piece of code to embed on the pages of your website. The code will then collect and track valuable website data.
Let’s explore three benefits of using web analytics for better results and improved growth.
1. Increase Qualified Traffic to Your Site
Two important metrics in web analytics are traffic and conversions. Google Analytics is a great tool to use to find the sources behind your traffic. Google Analytics reports a wealth of data, including traffic sources, session lengths, bounce rates, number of new users, etc.
By running the right analytics reports, you can get a visual representation of which channels your users are coming from. Are you getting more traffic from Facebook or the search engines? Also, analytics tools show you which posts visitors interact with most. As you identify your top-performing content, you can better understand what your visitors want and build a higher converting website.
2. Monitor Social Media and Brand Mentions
Small business owners often have limited resources, so it’s important to use your time wisely on social media. Web analytics covers many aspects of social media marketing, such as customer engagement. What posts are most interacted with? How well are your hashtags performing?
Social media analytics is also useful for social media monitoring. Rather than going to each channel individually and looking for mentions of your brand, you can use analytics to create an overall picture of engagement. For example, how many people have interacted with your posts? How often is your brand name mentioned? Is your brand name involved in positive or negative comments?
3. Build a Stronger Customer Funnel
It’s important to know what people do when they visit your website. The interactions that users have fit into the customer funnel somehow, so you can use analytics to better understand what this funnel looks like.
Customers respond best when they are served personalized content at the right time in the funnel. Are you offering tailored content to push customers further into their journey? Are there areas where potential customers are dropping off? It’s likely that you could use content to close the gaps and encourage more users to complete the desired action. Without web analytics, you wouldn’t be able to identify these areas as efficiently.
Get Help with Web Analytics
At first glance, big data can feel overwhelming. As long as you use the right software and tools, key metrics can be gathered and analyzed so that they make sense for you. You can then use this data to make data-driven decisions to grow your business.
WSI Star Web Solutions specializes in web analytics. We’ll help you understand how users are interacting with your pages so that you can improve your website and grow your business.