As you create content for a wide audience, it’s important that you make sure it’s performing to its full potential. After all, you don’t want to spend time and money producing content if it’s lacking basic SEO principles. And one of the best ways to ensure your content is doing what it’s supposed to is by implementing a hyperlinking strategy. Using hyperlinks strategically will improve your site’s authority and increase its SEO in Jackson MS.
Below are three tips to follow when adding hyperlinks to your content.
- Include at least two links to external sources in your articles.
External links are hyperlinks that take the reader to a different site. You want to add hyperlinks to your content to boost your authority and SEO performance. Depending on the length of your article, usually two to five external links are plenty.
Do pay attention to the sources you are linking to. Is it a credible, trustworthy source? Does the content provide value to the reader? Keep in mind that you’re taking the reader off your website so you want to guide them toward something of unique value.
- Pay attention to the anchor text.
Anchor text refers to the words included in your hyperlink. They matter, too. Make sure the anchor text is relevant and fits naturally within the content. If it looks forced, your readers won’t trust the link as much and you may not get the traffic you had hoped for.
You should also switch up your anchor text so that it’s not over-optimized. Spammy, keyword-based anchor text can be a red flag for Google. Here are some examples of what you can include in your anchor text:
- Brand name
- Exact-match keywords
- Partial-match keywords
- LSI keywords
- Naked URL
- Website name
- Blog post title
- Generic terms
- Choose relevant, high quality links.
Google looks at the quality and reputation of the sites you link to. This is how they determine the quality of your link profile. Otherwise, websites would be able to throw a bunch of external links into their content without providing any real value to readers.
When choosing links, find one that is relevant to your topic rather than linking to a site that ranks for a keyword you’re targeting. This link can point to an article that goes into further detail of a topic or idea, for example. Readers who want to find a more detailed explanation can then follow the link.
Hyperlinking is an important part of SEO in Jackson MS. When done right, it can establish your authority and boost your visibility. To discuss your current link strategy and how to improve it, contact WSI Star Web Solutions today.