Naturally, you want to make the most of your social media marketing in New Orleans. But it’s easy to make mistakes without realizing them. Even if you’re not doing things that make your business look bad on social media, you could be stopping yourself from reaching your full potential.
Below are four common social media marketing blunders to avoid for the best results. If you have more questions or concerns about how to improve your social media marketing strategy, contact WSI Star Web Solutions for a free consultation!
- Not Reaching Your Target Audience
Billions of people around the world use social media. This can make it difficult to pinpoint your exact audience. To ensure you’re connecting with the right people, get to know your customers as much as possible. This way, your content will be more targeted instead of random.
We recommend creating several customer personas using Google Analytics, email and social media statistics. Once you make sense of this data, you can write tailored messages that target your audience’s interests and hobbies.
- Overlooking Negative Feedback
It’s never fun to receive negative feedback, but you should always use it as an opportunity to grow. Some businesses choose to only look at the good comments and hide or ignore the bad ones. Avoid doing this – social media users notice when comments are hidden or deleted.
When reading through comments, take an objective standpoint. You can learn a lot about your weaknesses and the things that need to be improved upon by reading mediocre and negative feedback. You can also resolve many negative experiences on the spot. A sincere apology and correction go a long way in maintaining customer relationships.
- Not Having Any Personality
Sometimes businesses are afraid to have too much personality because they don’t want to offend anyone. However, your brand needs a bit of personality to separate itself from its competitors and win over your audience’s attention.
Keep in mind that there are many ways to have a personality. You don’t have to be snarky or rude to have one. You could be energetic, friendly, helpful, sporty, informative, etc. Here’s a great article on developing your brand’s personality.
- Not Diversifying Your Content
Another mistake you’ll want to avoid is not diversifying your content. There are so many ways to share content to your social channels, you don’t need to push out the same stuff every time. This will get boring for your audience – they may even stop following you!
Written content is popular, especially on Facebook and LinkedIn, but consider some other options as well. Diversifying your content keeps things interesting and also appeals to a wider audience. Here are some examples of content you can post:
- Short videos
Social media marketing in New Orleans is a valuable tool that helps you stay connected to your audience. Beware of these blunders, as they could thwart your growth. Part of being on social media is having a thick skin, listening to your audience, and being willing to evolve with the right feedback.
For help managing your social media channels, contact the social media experts at WSI Star Web Solutions for a consultation.