4 Reasons Why Local SEO is More Important than Ever
Local SEO is an effective way to market your local business online. According to Google, 46% of searches now have local intent. Local searches often include a location or ‘near me’ so that Google knows the person is looking for suggestions based on their whereabouts. If the person is using Google Maps, a location or ‘near me’ isn’t necessary because Maps already knows the person’s location.
As we head into 2019, local search will be more important than ever. Below are four reasons why local SEO deserves more of your attention.
1. 71% of people looking for a local business are searching online.
Before the internet, people learned about local businesses through word of mouth. A person in need of a plumber might ask their neighbor for a recommendation or look in the Yellow Pages. Today, people go straight to the internet for their local searches. Knowing this, it’s important that your content is optimized for local SEO so that your audience can find you.
2. 82% of local searchers follow up with the business.
A study by TMP/comScore found that 82% of local searchers follow up offline with an in-store visit, a phone call or a purchase. This shows that the people who perform location-based searches plan on completing an action. They aren’t just looking for information but ready to schedule an appointment, arrange for an estimate, visit a store, etc.
3. Google’s 3-pack brings added visibility to local businesses.
Google used to show seven listings for local searches, but with the rise in smartphone usage, it now shows only three, which is known as the Google 3-pack. The local 3-pack is a highly sought after spot in the search engines, and it’s no surprise why. According to Moz, 44% of people who perform a local search click on the local 3-pack. Only 8% click on “show more results.” If your business isn’t listed in the top three, it’s likely that it won’t be noticed at all.
4. Voice assistant users are more inclined to make local searches.
Voice assistants are becoming a popular way to browse the internet. For example, people use Alexa to order stuff off Amazon, get traffic and weather updates and get recommendations for local businesses. In fact, 35% of voice assistant users have made a purchase using a voice device. Optimizing your content for local voice searches will help customers find your business and perform their desired action without lifting a finger.
Most businesses can benefit from a local SEO strategy, specifically, contractors, lawyers, restaurants and doctor offices. If you’re ready to take your local search strategy to the next level, contact WSI Star Web Solutions at 888-853-4449.