Even in 2022, email remains to be one of the most effective tactics for a business to advertise their products and services. Yet, some businesses still fail to understand the full benefits of email marketing, so here are four ways you can improve your email internet marketing in Louisiana.
- Personalize Your Content
Sending a personalized email is by far one of the most effective ways to increase your email marketing success. Statistics have shown that a personalized email provides a 6x higher transaction rate than an email without personalization, as well as a higher click-through rate! Remember that personalization is more than just adding the contact’s name to the content. Start getting creative on how you can personalize your email content to increase engagement.
- Avoid Spammy Words
Spam filters have grown more sophisticated over the years, as more and more spammers are using business-like words in their emails. Instead, gain access to your contacts’ inboxes through genuine word-usage. Avoid spammy words like “bargain” or “30 percent off” that will land you in someone’s spam folder. If you need to use a spam word because it is relevant to your content, be intentional with your subject line and restrict yourself from using it more than once per email.
- Switch Up Email Times
The goal in switching up your email times is to reach customers who are about to check their inbox, or are already doing so. Typically, the more time that is left between your email being sent and the customer opening it, the less likely it will be that they will ever read your email. You also don’t want your content to arrive in their inbox at the same time as your competitors’ emails. Since research has shown that most businesses send emails during the work week, you may want to consider sending your emails and launching new campaigns on the weekends, to put your email at the top of their inbox.
- Optimize for Mobile Use
Smartphones have forever changed the way people view and respond to emails. To support your email marketing efforts, make sure that your emails are optimized for these types of devices. If your emails and campaigns don’t look good or load correctly on a mobile device, your contacts are less likely to read them. Double check to make sure that you have a solid mobile template. This may include making slight adjustments such as:
- Having shorter subject lines
- Using a single-column design
- Keeping your email under 600 pixels
- Using a larger font
Email marketing is a valuable part of digital marketing that will help your business grow. It has remained one of the most profitable forms of digital marketing, so it’s imperative that you optimize your email campaigns by following these 4 tips in order to maximize your potential revenue. Many of these quick-fixes can be implemented without much change to your other strategies, so you can start adding these changes right away to get the most out of your email marketing efforts and improve its performance!