When you’re responsible for writing at least some of your content, it’s important to have a few tips and tricks up your sleeve to save you time. Being resourceful allows you to work smarter – not harder – and preserve your energy for other tasks around the workplace. At the same time, you’re pushing out the high quality content you need to improve search engine optimization in Baton Rouge.
Below are five content marketing tips that are guaranteed to save you time.
- Focus on 1-2 Social Channels
Social media is a powerful tool for promoting content, but you don’t want to spread yourself too thin. It’s better to stick to one or two channels so that you can have the most success with them. That’s not to say that you can’t post on other channels, but you should be focusing the majority of your attention on the channels that work for you.
Do a quick inventory to see which channels are most profitable. If you’re a B2B business, LinkedIn and Facebook are probably your best options. If you have an ecommerce business, you might have better luck with Pinterest and Instagram.
- Write Your Content at the Same Time
When you write a blog post, do you write your social and email content at the same time? Probably not.
Many times, businesses have one person writing the blog content, another person writing the social posts and another person doing the email marketing. A more efficient approach is to write this promotional content at the same time the blog posts are written. Not only does this save time, but also it ensures your content has a similar tone.
- Save Content Ideas
Whether you’re browsing articles on your phone or came across an interesting article on Facebook, save the content for future reference. This will save you from frantically trying to find topics to write about, particularly topics that your audience will find relevant and interesting. By saving these articles, you’ll always have a bunch of content to inspire you.
- Splinter Your Content
If you have an article or video that has done well for you, use this to your advantage. You can expand the content with new information or elaborate on a certain section of your post. Half the research is done for you, and you should already be comfortable writing about the topic. Plus, having content clusters is a great way to improve your SEO in Louisiana.
- Set Time Limits
Our last tip is to set time limits for yourself. Sometimes, we become so nit-picky about our content that we over-analyze every word. However, this doesn’t make the content better. It often ends up wasting precious time, and your audience will still get the same thing out of your content. If you need to take breaks, do so. A quick walk outdoors can be enough to recharge your focus.
Content continues to be an integral part of a good SEO strategy, but it’s important to balance your time. If you need help crafting a search engine optimization strategy and writing high quality content, contact WSI Star Web Solutions.