Facebook is typically the most popular social media platform for small businesses because it’s user friendly and familiar. But as time goes on and small businesses grow, they can expand their presence onto other social platforms like Instagram. Currently, there are 2 billion monthly active users on Instagram for your business to target, so this certainly is a channel you don’t want to overlook!
Here are five reasons why you should promote your small business on Instagram. As you’ll learn in this article, there is so much more to Instagram than sharing photos!
1. Instagram is Linked to Facebook
Facebook owns Instagram, so while they are two different platforms, they also work well together. You can actually link the two platforms to reach both your Facebook audience and your Instagram audience. For example, if you run an ad on Facebook, you can also run it on Instagram. Or, if you post something to Instagram, you can post it to Facebook too. Linking your accounts saves you time while keeping your accounts active.
2. Advertising Options are Available
Instagram offers its own unique ad opportunities. While you can post content to your Instagram profile for free, it will only reach your followers. Advertisements help you reach people that do not follow you, allowing you to strengthen your social media presence and grow your following. You can even target specific demographics and locations, and set a daily budget.
3. Collaborate with Influencers
Looking to connect with influencers in your industry? Instagram is the perfect place to find them! You can use Instagram to build relationships with influencers and then ask if they’d like to try a product of yours. If the influencer has a loyal following, they can become a brand ambassador, helping you tap into a new audience and build brand awareness.
4. Utilize Instagram Stories
Instagram Stories lets you highlight the work you do. People love to get behind-the-scenes looks at businesses, as this helps them decide if they want to support the business or not. For example, if you own a restaurant, you can show that you make your food fresh daily. Or if you run a landscaping company, you can show videos of completed jobs. And, if you have a favorite Instagram story, you can save it as a highlight that never leaves your profile.
5. Instagram Business Profile
Instagram does offer a business profile that you can utilize. When you sign up for Instagram, there’s a personal profile option and a business profile option. At this time, there are around 200 million businesses already on Instagram! As with other business profiles, you’ll want to use your Instagram business profile to promote your posts, understand your target audience and access analytics.
These are just some of the reasons why it’s worth promoting your small business on Instagram. If you need help getting set up on this channel, contact WSI Star Web Solutions today. Our social media marketing experts will create a social content calendar to build brand awareness, grow your following and increase sales and revenue!