5 Reasons Your Brand Needs a YouTube Channel
Is your brand on YouTube?
It should be.
YouTube has over 1.9 billion monthly active logged-in users. Roughly 400 hours of video are uploaded to the network every minute, and over one billion hours of video are watched daily. With so much content to enjoy, people can’t help but get hooked. In fact, many people prefer to watch YouTube videos over cable television.
Adding YouTube to your internet marketing strategy in Jackson MS is a no-brainer, though many businesses are still dragging their feet when it comes to creating a channel and uploading content. Some businesses think that creating videos is expensive and difficult, but it doesn’t have to be. All you need to film a video is a smartphone camera, a microphone and good lighting.
In the meantime, here are five compelling reasons why your brand should be on YouTube.
1. Build credibility.
Videos build credibility because you are sharing a personal side of your business. You might film your employees, where your products are made or what an average day in the office looks like. As more people watch your videos, you will gain views and subscribers, enhancing your brand’s credibility and trustworthiness.
2. Foster engagement and loyalty.
Post links in your videos to keep people on your channel and viewing more of your content. If people like your videos, they won’t mind checking out more of your content and perhaps even subscribing to your channel. This keeps people focused on your brand and not your competitors.
3. Increase traffic to your site.
Some of the most popular videos on YouTube are “how-to” videos. By creating a few of these for your products and services, you can drive more traffic to your channel, and ultimately, your website. To maximize how-to videos, consider creating a series of videos that build on each other. This way, viewers will subscribe to your channel and stay tuned for your next video.
4. Increase your chances of ranking in the search results.
A Google search turns up various content types to appeal to all users. YouTube videos are included in this search, so creating relevant videos will help your brand appear in the search listings. To ensure your YouTube videos show up in the search results, follow good optimization practices. This helps Google understand what your content is about.
5. Boost sales numbers.
People who view products on video are more likely to make a purchase than those who don’t watch the video. To boost sales, make sure you’re adding strong calls to action within your videos. Tell viewers what you want them to do next, such as visiting your site, subscribing to your channel or clicking on a link. Also, make sure your videos are responsive so that they can be consumed on all devices.
Are you ready to improve your brand’s online presence with YouTube videos? Schedule a consultation with WSI Star Web Solutions to learn more about video marketing solutions for your business.