Looking to connect your audience to your brand without making your calls to action (CTAs) too pushy? Luckily, there are some creative ways to generate more leads on your website without overwhelming your audience. In this post, we’ll cover five of our favorite lead generation and conversion strategies. Let’s dig in!
- Launch a Newsletter
One of the best ways to generate leads is by creating a monthly newsletter and sending it to the email addresses of your audience. You can share industry news, company updates and other fun happenings to keep your audience engaged. Special offers and coupon codes are a great way to increase sales and develop hype around your products.
- Quiz Your Audience
Another way to get more leads is by quizzing your audience. Quizzes are a fun, simple way to engage with people – and they often don’t realize it’s for marketing purposes! This makes them more willing to answer the questions and learn about your business.
As an example, Function of Beauty is a custom hair care company that asks users to fill out a quiz about their hair – what they like, what they don’t like, etc. Once they answer the questions, they are provided with a list of products recommended specifically for them.
- Add Lead Forms to Videos
Video content is a great way to engage your audience, but the downfall is that there’s not a lot of ways to get this traffic back to you. Viewers simply watch the video and hopefully give you a like or share but that’s about it. However, you can get traffic back by including a lead form on your video. This way, viewers can take the next step to fill it out.
- Develop a Special Tool
Think about some of the special tools or resources you can offer your audience. For example, some marketing companies have keyword research tools and some mortgage companies offer mortgage calculators. What are some of the tools you can offer your audience to download – a template? Content generator? Grammar tool?
- Start a Business Blog
If you haven’t already, start a company blog. Consider some of the questions your customers ask and the pain points they experience. You can use this information to create useful content that your audience will find valuable. The more you blog, the more content you will have to share on social media and in your monthly newsletter.
These are five tips that will help you get more qualified leads on your website. To discuss your lead generation strategy in further detail, contact WSI Star Web Solutions today. We’re experts in lead generation and conversion!