5 Ways to Manage Your Local Listings
Local listings are an important part of your online presence. They help users find your business through online directories, search engines and map applications. They also keep your business consistent across the internet, helping you develop a brand image and boost SEO efforts.
A lot goes into a healthy local listings strategy, so it’s normal to feel confused about where to start. Below I share five simple, effective ways to manage your local listings and boost your visibility in local searches.
1. Focus on the Major Online Directories
There are many online directories out there, but you only need to focus on the top directories, including Google, Bing, Yahoo, Yelp and Yellowpages. Make sure that your information is accurate and consistent across all directories. It only takes a few minutes to claim your business and verify the contact information. As you complete these listings, you can branch out to less popular directories.
2. Keep Your Information Consistent
This sounds obvious, but it can be a challenge for businesses that have multiple phone numbers or locations. Keep your listings consistent – your customers appreciate this and so does Google. Even the small details count, such as listing your address with Ave. vs Avenue or St. vs Street. Because Google favors consistency, optimizing your profiles can boost SEO.
3. Add Images to Your Listings
Humans are visual creatures and enjoy learning about businesses through pictures. Add photos of your business, products, services and employees. A few photos of each is a great start, as you want to give people an idea of what it’s like to visit your store or work with you. It’s also recommended to add photos of the exterior of your business so that people can find it easily.
4. Encourage Customer Reviews
One of the best ways to attract more business is through word of mouth. Customer reviews are the new word of mouth. People often read reviews before choosing to work with a business or purchase a product. Not having any reviews can be just as bad as having a bad review. Encourage customers to leave feedback on Google, Yelp and others.
5. Update Your Information as Needed
Did your store hours change for the holidays? Did your business recently move? Have your prices increased or decreased? Any changes to your business should be reflected in your local listings. Otherwise, customers will get confused from conflicting pieces of information and may think negatively of your business as a result.
Do you need help optimizing your local listings? Contact WSI Star Web Solutions for a free consultation. We love watching businesses grow their local audience!