5 Ways to Refresh Your Digital Marketing Strategy
When business gets slow, it’s a sign that you need to refresh your digital marketing strategy. Fortunately, you don’t need to do anything significant or expensive to see results. A fresh perspective is good for you and your audience, and it might be all you need to get out of this funk.
Below are five digital marketing tips to grow your brand. Let us know if one works for you!
1. Publish fresh content
The fastest and easiest way to get your name on the radar is by creating fresh content and sharing it to your social media channels. Updated content is important for SEO purposes, but be sure that your content is still of a high quality. Creating rubbish just for the sake of getting content out there will backfire. If you need inspiration, research trending topics in your industry or repurpose one of your old but successful pieces of content.
2. Refresh your social media presence
Visit your social media pages and spruce them up. A new cover photo or profile image might be enough to get you a few likes and comments that breathe new life into your brand. While you’re checking out your profiles, make sure that all information is consistent across accounts. The only thing different should be your posts. With a unique audience on each channel, you should have unique posts, too.
3. Create infographics to share online
People love infographics. They are easy to read and pleasing to the eye. If you have short snippets of information that you’d like to share, an infographic is the perfect solution. You can create one on your own using an online template, or you can hire a digital marketing agency to help you. We recommend going professional so that you can be proud of your work and share the heck out of it!
4. Perform updated keyword research
People always use keywords to find information on the things they are looking for, but these keywords can change. Do some updated keyword research to discover what words and phrases your audience is using. You can then use these keywords to optimize blog posts and web copy. Remember, don’t stuff your content with keywords! Keywords should be naturally sprinkled in.
5. Research your competitors
It’s never a bad idea to research your competitors and know what they are doing at the moment. While you never want to copy your competitors, you can learn a lot from them. What’s working? What’s not working? Can you fill in the gaps and provide customers with a better product or service?
Sometimes, business gets stale and that’s OK. You need to get back on track by refreshing your brand’s image and taking advantage of the many digital marketing options that are available. Don’t forget the power of an incentive, either! Discount codes, promotions and other great offers are usually enough to get the sales rolling again!