Launching a new business is exciting, especially when you see customers who are eager to buy your product or sign up for your service. However, most small business owners see this interest drop off after a while. So how can you get your website to bring in more traffic and leads to keep growing your business?
Here are five ways to find success with your small business website.
- Add a blog and post share-worthy content.
The first thing to do is add a blog to your website, if you haven’t already. As a company that specializes in custom web design in Baton Rouge, we recommend launching a website with at least 5-10 blog posts so you have something to offer visitors when they arrive.
If you can only get a couple done, that’s fine, too. Just be sure to have a content calendar to follow so that you’re always posting fresh content that drives in relevant traffic. Share these posts on your social channels and be sure to use an SEO plugin like Yoast to ensure optimization.
- Set up Google My Business
Local search is important for small businesses, especially if you service a specific area. Google My Business creates a Google page for your business so that people can grab all the information they need – your location, business hours, directions, images, etc. This can boost your local SEO, bringing more targeted traffic your way.
- Create an Explainer Video
Video marketing is an essential tool for small businesses because it shows a new side of your business and makes it easy for people to retain information. Start with a simple explainer video that introduces your products and services and tells customers what you’re all about. Once the video is made, upload it to your website and social media channels.
- Participate in Online Discussions
A great way to get your business noticed is by participating in online discussions. You can do this by joining a Facebook or LinkedIn group, participating in a forum in your industry or taking part in Twitter chats. Share your knowledge, offer tips and engage in meaningful conversation to show others that you are a trusted authority.
- Use Paid Advertising
As much as you can do organically, sometimes you need a boost from paid advertising. Paid ads let you target specific people based on their demographics and interests. When you show your ads to the right people, they’re more likely to click on your ad and complete the desired action.
These are just five of the ways you can see success from your small business website. Partner with WSI Star Web Solutions to learn more about our digital marketing services. We can help you with every stage of your website, ranging from its initial design to search engine optimization to paid ads.