Video marketing continues to be one of the best and most effective ways to reach your audience. About half of marketing professionals say that video is the type of content that delivers the best ROI. For those who use video marketing, they can grow their revenue 49% faster than non-video users. It’s clear that video is a marketing channel you do not want to overlook.
Even though Snapchat, Facebook, Instagram and others have offered a wide range of tools to make creating and uploading videos easier, the leader in this space is YouTube. Known as the world’s second largest search engine, people spend a billion hours each day watching videos on this platform. Below we share seven simple tips to help you grow your social media marketing in New Orleans.
- Create videos around a certain topic or keyword.
To get the most amount of views, start by creating videos around a specific keyword or topic. We recommend using a tool like KeywordTool.io to help you discover which keywords are more searched for in your niche.
- Repurpose good content into videos.
People often turn to YouTube to figure out how to do something, so focus on repurposing content to fit this need. This will save you time and money. Some of the best content to repurpose into videos include blogs, guides and other high-performing content.
- Engage with your audience.
YouTube is a social platform, and it rewards channels that have a lot of engagement. While posting great content is important, it’s also necessary that you encourage comments and discussions. Make it a goal to respond to each comment.
- Brand your channel.
When people visit your channel, how does it look? If you want people to follow your channel, it must look professional and capture your individual branding. Upload visuals, add custom URLs and fill out all information so that people can learn what makes you unique.
- Promote your channel.
Share your YouTube channel to your other platforms, such as Facebook, Twitter and Instagram. This is a fast and effective way to drive traffic to your YouTube videos. You can also share your videos to your blogs and email newsletters.
- Include yourself in the videos.
If you have a small business or organization, it’s worth it to put yourself in some of the videos. This will help people connect with you and put a face to your brand. In this instance, you should also upload a professional photo of yourself to your channel.
- Post custom thumbnails.
Thumbnails are important because they entice users to watch a video. Rather than using the thumbnail that is automatically generated for you, create a custom one. Try tactics that get people to click, such as arrows and large text.
By posting relevant, engaging video content on a regular basis, you should have no trouble growing your YouTube channel. Don’t forget the importance of interacting with your audience – they want to know that you are listening! To start growing your YouTube channel with great content, contact the experts at WSI Star Web Solutions today.