In this day of age, there is no doubt that digital marketing plays a vital role in a business’s overall marketing strategy. Digital marketing makes it possible to tailor messages for specific audiences, and market directly to potential customers who may be interested in their product or service.
There are a wide variety of digital marketing tactics and technologies that can be used to help accomplish a business’s goals. Let’s talk about the seven types of digital marketing that can help establish your brand’s identity and improve your marketing campaigns!
- Search Engine Optimization (SEO)
The purpose of SEO is to help a business rank higher in Google search results, with the intention to drive more traffic to their website. This is best accomplished through content indexing, solid link structure, and the use of keywords. Hiring a digital marketing agency gives you access to their team of SEO marketers who will research keywords and phrases on your behalf that your target audience is using to search for information online.
- Pay-Per-Click (PPC)
Pay per click advertising is a great way to increase traffic to your website by using paid advertisements and promoted search engine results. The nice thing about this type of digital marketing is that you only pay for the results, or when someone clicks on your ad and is directed to your site.
3.) Social Media Marketing
Social media marketing is an all-encompassing phrase for everything your business does on social media platforms. Effective social media marketing is approached from a strategic approach that goes beyond creating posts and replying to DMs and comments, such as consistent and timely content. A great tool that is included in business social media accounts are the analytics. Learning how to read and understand these analytics can help you figure out if you are hitting or missing the mark with your social media efforts.
4.) Content Marketing
Content marketing is a long-term strategy, using storytelling and information sharing to establish brand awareness. For example, you may decide to add blog posts or podcasts that support your business’s brand, and keep customers coming back to your site, signing up for your email list, and so on. Content marketing’s purpose is to help you create a relationship built on trust with your customers, and give them the sense that you are an expert in your field.
5.) Email and Mobile Marketing
In addition to social media marketing, email and mobile marketing are still effective techniques. Emails are a great way to communicate with your customers by giving them a sense of urgency on specials and deadlines, and can be personalized by you to include their name. Customers also like to have the customized option to decide how often they want to hear from you.
Likewise, mobile marketing is another great way to become a notification in someone’s pocket, by reaching your customers through a text message. You can choose to include quick links that lead to your site, a feedback form, or sign-up list, making it convenient for them to interact with your business.
- Marketing Analytics
Marketing analytics turn data into numbers that can help you understand the success rate, and areas of improvement, in your current campaigns or marketing strategy. In order to take advantage of marketing analytics, you must first understand how to interpret these numbers.
There are many tools that are available to businesses via marketing analytics that can help you measure things such as ROI and conversion rate, but they are often best utilized by an analytics expert. An analytics expert can help you create a solid marketing strategy by using a variety of metrics and tools that measure the successes and failures of past and current campaigns.
- Affiliate Marketing
Affiliate marketing, otherwise known as “influencer marketing”, is partnering with industry experts or social media influencers to promote your products or services, with compensation. Currently, affiliate marketing is one of the most popular types of digital marketing with TikTok, Instagram, and YouTube members on the rise. Partnering with an influencer can make your brand relevant to an audience you may not otherwise reach, because they already relate to the influencer they are following.
Now that you have an understanding of the seven different types of digital marketing, you can start taking advantage of these techniques to stay ahead in the game of online marketing!