Digital marketing in New Orleans cannot be ignored. A well-executed digital marketing strategy will help you connect with your audience and grow your bottom line. But times have changed, and marketing isn’t the same as it was a few years ago. To ensure you are following the latest tips and tricks in digital marketing, here are some trends you’ll want to be on the lookout for.
- Chatbots are the New Customer Service
Chatbots are virtual concierges that help people solve challenges and complete goals. They are already used extensively in Facebook, and other businesses are quickly adopting them as well. Thanks to chatbots, you can provide better service to your customers while relieving pressure from your customer service team.
- Video is a Must
If you’re not creating videos for your target market, you’re missing out. More than half of Americans are watching videos, and YouTube is the most popular way to consume them. Stick to the basics of good video production and share your content to social media and you should have no problem expanding your reach.
- Facebook May Be Peaking
Facebook is still the #1 social media platform in the U.S., with 41% of users being over the age of 65. If you have an older audience, you’ll definitely want to be on this channel. However, Facebook has also faced some criticism in recent years, including the 2018 data breach that affected millions of users.
In recent years, Facebook has been dropping in popularity among younger demographics. While this channel is still immensely popular, it’s important not to put all your eggs into one basket, especially if you have a young audience. Other channels may be just as important, if not more.
- Young People Love Instagram
So, what social network is expected to surpass Facebook? Right now, Instagram is a major hit, especially among people 30 years old and younger. Many are leaving Facebook for Instagram because there are less ‘old people.’ (Facebook owns Instagram, so it’s not a threat.) Already, the visual platform has surpassed 1 billion users.
- Interactive Content is Going Mainstream
As marketers look for new ways to connect with their target audience, interactive content is becoming the norm. Not only is this content engaging, but also it educates people in a fun and easy way. Some great examples of interactive content include quizzes, polls and 360-degree videos.
- Voice Interaction is On the Rise
Thanks to smart devices like Google, Siri and Alexa, verbal interaction is on the rise. As people use their voice to search for information, it’s important that your content reads well aloud. This will help people find your content using voice-assisted devices.
- Good Content Remains Important
Content marketing remains an integral part of digital marketing in New Orleans, so don’t stop your efforts. Plus, by regularly contributing to your blog, you can increase your rankings in Google. Make sure you know your target audience and create content that is in-depth, effective and specialized.
- Personalization is Key
Today’s consumers are flooded with marketing messages from multiple channels, so it’s important that you put in the effort to get to know your customers. Speak to them on a personal level, understand their pain points and offer thoughtful solutions. Personalization is key.
These are some of the most important digital marketing trends to have on your radar. To discuss your digital marketing strategy and if it’s up to par, contact WSI Star Web Solutions today.