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Using Pay-Per-Click to Grow Your Small Business

Pay-per-click advertising is a way to generate clicks by advertising on the search engines. PPC ads are sponsored ads usually placed at the top of the search results pages. They are marked with “ad” and always placed above the organic listings.  PPC has a reputation for being expensive, but this is only the case if […]

Should I Outsource SEO to an Agency?

Should I Outsource SEO to an Agency? At one point or another, many businesses are faced with the decision of whether to outsource their SEO or leave it to their in-house team. Though there are pros and cons to both sides, many businesses find that it’s to their benefit to outsource this service to a […]

5 Tips for Creating a Social Media Strategy

5 Tips for Creating a Social Media Strategy Do you have a social media plan? If not, you should! A well-defined social media strategy provides you with guidance as to what to publish, where to publish it and when to publish it. Following this plan increases the chances for visibility and reach and ensures that […]

Organic vs Paid: Is there a Winner?

Organic vs Paid: Is there a Winner? The world of internet marketing can be pretty complex and confusing, especially if you’re trying to figure out how to find balance between paid marketing and organic marketing. While many will claim you should stick to one or the other, the truth is that you can benefit from […]

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