Is your brand on YouTube? It should be. YouTube has over 1.9 billion monthly active logged-in users. Roughly 400 hours of video are uploaded to the network every minute, and over one billion hours of video are watched daily. With so much content to enjoy, people can’t help but get hooked. In fact, many people […]
Author Archives: wsidevproject
Using Pay-Per-Click to Grow Your Small Business
Pay-per-click advertising is a way to generate clicks by advertising on the search engines. PPC ads are sponsored ads usually placed at the top of the search results pages. They are marked with “ad” and always placed above the organic listings. PPC has a reputation for being expensive, but this is only the case if […]
What are the Best Practices for Landing Page Optimization?
What are the Best Practices for Landing Page Optimization? Landing pages are essentially a bridge between the marketing message and a website. They generally result in fewer bounces compared to print ads, PPC ads and social media because the messaging is targeted and includes good keyword usage. Why Landing Pages are Important in the Customer […]
Should I Outsource SEO to an Agency?
Should I Outsource SEO to an Agency? At one point or another, many businesses are faced with the decision of whether to outsource their SEO or leave it to their in-house team. Though there are pros and cons to both sides, many businesses find that it’s to their benefit to outsource this service to a […]
5 Tips for Creating a Social Media Strategy
5 Tips for Creating a Social Media Strategy Do you have a social media plan? If not, you should! A well-defined social media strategy provides you with guidance as to what to publish, where to publish it and when to publish it. Following this plan increases the chances for visibility and reach and ensures that […]
Simple Tips to Help You Rank Well in the Search Engines
Simple Tips to Help You Rank Well in the Search Engines We understand that having a relationship with Google can be complicated. You just never know what it’s looking for and how to make it happy. But, there are a few things that Google consistently enjoys seeing. Quality content. Strong links. Good keywords. Even off-page […]
Tips for Writing Social Media Content
Tips for Writing Social Media Content You may not think of yourself as a writer if you’re solely responsible for posting content on social media, but you are very much a writer indeed. When you think of yourself in this light, it puts more responsibility on you. No longer do you feel comfortable slapping a […]
5 Paid Search Tips for Beginners
5 Paid Search Tips for Beginners You already know how it works. You type a keyword or phrase into the search ending and a list of results comes up. What you may not realize is that the order of those results is based on a complex algorithm set by the search engines. While there are […]
Organic vs Paid: Is there a Winner?
Organic vs Paid: Is there a Winner? The world of internet marketing can be pretty complex and confusing, especially if you’re trying to figure out how to find balance between paid marketing and organic marketing. While many will claim you should stick to one or the other, the truth is that you can benefit from […]
Content Marketing Tips for Small Businesses
Content Marketing Tips for Small Businesses No matter what type of business you are running, the key to online success is creating content your potential audience will find useful. Content marketing means creating content that will help you to find new customers and keep the ones you have. When it’s done right, in a high-quality […]