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  • Four Ways to Humanize Your Brand

    Four Ways to Humanize Your Brand Consumer-brand trust is more important than ever. Even so, many consumers don’t really trust the brands they interact with. Rather, they see them as businesses out to make money, even at the expense of loyal consumers. Fortunately, there is a solution to the problem, and it involves humanizing your brand. ...
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  • New SEO Trends: Fresh Ways to Optimize Your Website

    New SEO Trends: Fresh Ways to Optimize Your Website Each year, SEO goes through major changes. What worked last year may not work this year. What worked five years ago would be considered spammy today. The only thing you can count on is change. As we get ready to round out the year and move into ...
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  • 3 SEO Secrets You’ll Be Glad We Told You About

    3 SEO Secrets You’ll Be Glad We Told You About It’s not easy to get your site to rank well on Google, but it continues to be the ultimate goal for web owners. A website that ranks well in the search engines is trustworthy, relevant and credible – at least that’s what it indicates to users. ...
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  • 5 Ways to Personalize Your Social Media Campaign

    5 Ways to Personalize Your Social Media Campaign Social media gives you the opportunity to reach customers and connect with them in a meaningful way. This is a huge advancement from the traditional billboards and newspaper advertisements that only went so far in establishing strong relationships with customers. Yet positive rapports don’t just form overnight. You ...
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  • What are the Benefits of Podcasting?

    What are the Benefits of Podcasting? Are you trying to make deeper connections with your audience? If so, it’s possible that podcasting can help. Businesses thrive when they work person to person. Podcasting is one more channel that helps you connect with your audience and establish yourself as a trusted source. It may seem a bit ...
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  • What Elements Make Video Content Most Likely to Go Viral

    What Elements Make Video Content Most Likely to Go Viral It’s no secret that video marketing carries extensive benefits for your brand. Videos have been known to increase sales, drive additional traffic to websites and entertain customers. But they’ve also been known to involve a lot of time, money and hassle, so some brands feel that ...
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  • Clean Up Your Content Strategy for Fall

    Clean Up Your Content Strategy for Fall If you didn’t get a chance to clean up your content marketing strategy for the spring, you have another chance – fall! It’s important to give your content marketing plan a fresh update from time to time to ensure that it’s covering trending topics, speaking to the right audience ...
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  • 10 Tips For Small Businesses On Managing Business Online

    10 Tips For Small Businesses On Managing Business Online You can spend all the money in the world to perfect your brand’s image, but if you don’t deliver on what your brand promises, your reputation will suffer. Your brand has a reputation, just as all others do. It’s based on the sum of what people think, ...
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  • 5 Reasons Mobile Users Aren’t Converting on Your Landing Pages

    5 Reasons Mobile Users Aren’t Converting on Your Landing Pages Are you having trouble getting mobile users to convert on your landing pages? If so, this post is for you! We are going to review five potential reasons why users aren’t converting and what you can do about them. While you’ve probably been working with landing ...
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  • Content Marketing Tips for Small Businesses

    Content Marketing Tips for Small Businesses No matter what type of business you are running, the key to online success is creating content your potential audience will find useful. Content marketing means creating content that will help you to find new customers and keep the ones you have. When it’s done right, in a high-quality manner, ...
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Burns Smith and WSI Star Web Solutions has been handling our web development needs for over five years now. They built our website and manage our SEO program, for which we are very pleased with the results. I would highly recommend them. - K. Smith, Medical Device Company, Atlanta GA.

Kathryn Smith

Burns Smith and WSI Star Web solutions have been handling our website and internet marketing for many years. Their service is always very responsive and the internet marketing program generates us many leads.

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