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Using Pay-Per-Click to Grow Your Small Business
July 11, 2019Pay-per-click advertising is a way to generate clicks by advertising on the search engines. PPC ads are sponsored ads usually placed at the top of the search results pages. They are marked with “ad” and always placed above the organic listings. PPC has a reputation for being expensive, but this is only the case if your ...Read More →Try These 8 Tips to Get More Followers on Instagram
June 17, 2019Try These 8 Tips to Get More Followers on Instagram By now you probably know that Instagram is a growing channel that lets businesses engage their customers. You can use the channel to humanize your brand, highlight your product or service, recruit future employees, entertain customers and generate new business. The thing is, it’s hard to ...Read More →Simple Ways to Boost Sales with Email Marketing
March 20, 2019Simple Ways to Boost Sales with Email Marketing Email marketing is one of the most successful marketing strategies available to businesses of all sizes. In fact, studies show that email marketing generates more sales than social media, and that the median email marketing ROI is 122%. If you’re not seeing favorable results, it’s probably time to ...Read More →How to Optimize Images for SEO
March 13, 2019How to Optimize Images for SEO Images play an important role in making your content more attractive and engaging to users, but they also matter to SEO. To ensure that your images are working for you and not against you, it’s important that they are properly optimized. In this post, I will teach you ...Read More →3 Reasons to Use Web Analytics to Grow Your Business
March 6, 20193 Reasons to Use Web Analytics to Grow Your Business Web analytics is the study of online user behavior. This information is used to improve the user experience and generate more ROI for your brand. Web analytics software gathers data such as page views, time spent on page, traffic sources and visitor demographics. To start using ...Read More →How to Do LinkedIn Marketing in Under 30 Minutes a Day
March 1, 2019How to Do LinkedIn Marketing in Under 30 Minutes a Day LinkedIn remains the largest professional network in the world. According to recent statistics, two professionals join LinkedIn every second. The quality of users is exceptionally high as well. Fifty percent of Americans with a college degree use LinkedIn, and 45 percent of LinkedIn users are ...Read More →5 Effective Video Content Options for LinkedIn
February 22, 20195 Effective Video Content Options for LinkedIn Did you know that LinkedIn users are 20x more likely to share video posts than any other form of content? With these engagement rates, LinkedIn gave extra attention to video content in 2018. The professional network rolled out new features and tools to help make posting and ...Read More →SEO Risks that Could be Worth Taking
February 15, 2019SEO Risks that Could be Worth Taking To be successful with SEO, you have to be somewhat aggressive. Even though it takes time to see your hard work pay off, SEO remains a vital part of your online presence. Without it, your target audience would have a hard time finding you online, and business ...Read More →How to Guide More People to Your Content
February 7, 2019How to Guide More People to Your Content Content takes a lot of time and effort to produce. You must choose a topic, write the content and publish it to various platforms. You may even pay to promote some of your best work. It would be a shame to go through all this work ...Read More →Best Practices for Paid Search in 2019
January 31, 2019Best Practices for Paid Search in 2019 Paid advertising is still one of the best ways to promote your products and services in front of a wide audience in a short amount of time. It has quick results, and the results are easy to track and measure. If you’re not doing PPC marketing, you’re ...Read More →