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How to Turn a Caller into a Customer
October 25, 2018How to Turn a Caller into a Customer Technology has done some amazing things for business, but the phone remains one of your more powerful tools. When a customer calls your business, they are either ready to make a purchase or close to making one. All of the details matter, from how you answer the phone ...Read More →Learn the Basics of Ad Retargeting for Your Small Business
October 18, 2018Learn the Basics of Ad Retargeting for Your Small Business When businesses are just starting out, they tend to rely on sales from first-time customers and business partners. These relationships create a foundation that can be improved upon over time. Though digital marketing can feel strange, especially if you’re used to good old fashioned word-of-mouth promotion, ...Read More →5 Components of a Great Small Business Marketing Strategy
September 14, 20185 Components of a Great Small Business Marketing Strategy Being a small business owner is a rewarding journey, but it’s a tiresome one, too. With all the daily responsibilities you have, it’s easy to overlook the benefits of a solid marketing strategy. Even if you do spend time marketing – sending emails, posting to social media ...Read More →Do These 5 Things Before Jumping into Paid Advertising
August 30, 2018Do These 5 Things Before Jumping into Paid Advertising Paid advertising is an effective way to drive traffic to your site in a short amount of time. But, if you’re not careful, you could run through your budget quickly without seeing any real results. To make sure that you are getting the most from your internet ...Read More →Are You Following the Best Practices for Facebook & Instagram?
August 16, 2018Are You Following the Best Practices for Facebook & Instagram? When the best practices for Facebook and Instagram are discussed, do you know what they are? If you don’t, you’re not the only one. The rules are always changing, making them hard to keep up with. Nevertheless, you can’t afford to ignore the latest practices. Otherwise, ...Read More →What Ranking Factors Do You Need to Pay Attention To?
August 2, 2018What Ranking Factors Do You Need to Pay Attention To? Ranking factors have a huge impact on where your website ranks in the search results. They never stay the same, which makes it difficult to stay on track. The trouble is, if you don’t keep on top of the latest developments, your site will probably drop ...Read More →5 Secrets of Effective Online Content
July 26, 20185 Secrets of Effective Online Content Have you ever wondered why some content performs so well and some does not? Great content not only captures your readers’ attention but also leads to conversions. To take your content from good to great, it needs a few things. Let’s explore five key elements that all high performing ...Read More →Best Tools for Researching Social Media Marketing Keywords
June 14, 2018Best Tools for Researching Social Media Marketing Keywords As you probably already know, a solid social media marketing strategy requires more than status updates and engagement. You need strategic planning that addresses your audience’s needs and the things they want to know more about. Keywords are important because they help customers find your content. Researching the ...Read More →How to Use LinkedIn for Social Selling
May 15, 2018How to Use LinkedIn for Social Selling In order to successfully sell your products and services, you must have good relationships with your customers. One of the best ways to develop strong relationships is by being active on social media. Using your social channels, you can share information about your industry, keep people updated on your ...Read More →5 Things People Get Wrong About SEO
May 10, 20185 Things People Get Wrong About SEO How much do you know about SEO? As much as we discuss SEO for our content and websites, it’s one of the hardest words to define. Anytime there is complexity in understanding something, misconceptions develop. To make matters more complicated, SEO is always changing. While the original purpose stays ...Read More →