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10 Types of Interactive Content You Should Be Using
October 26, 201710 Types of Interactive Content You Should Be Using Interactive content is successful at attracting attention and driving brand awareness. It’s also a great way to diversify your content marketing strategy. According to 2017 research from Content Marketing Institute and ion interactive, 46% of content marketers use interactive content and 68% agree that it’s an effective ...Read More →Increasing Engagement Through Better UX
October 19, 2017Increasing Engagement Through Better UX You can learn a lot about what people think of your website based on how long they visit. The longer users stay on your site, the more they engage and learn about your business. This is why user experience, or UX, is so important. If you don’t provide a good user ...Read More →5 Ways to Refresh Your Digital Marketing Strategy
October 5, 20175 Ways to Refresh Your Digital Marketing Strategy When business gets slow, it’s a sign that you need to refresh your digital marketing strategy. Fortunately, you don’t need to do anything significant or expensive to see results. A fresh perspective is good for you and your audience, and it might be all you need to get ...Read More →How Artificial Intelligence is Changing Digital Marketing
September 28, 2017How Artificial Intelligence is Changing Digital Marketing Artificial intelligence (AI) is becoming more commonplace in our everyday lives. Even if you are not particularly technologically savvy, you still use AI more than you realize. Let’s look at an example. As you’re getting ready for work, you check the traffic on your smartphone using a Maps app. ...Read More →Why Online Communities are Vital to Your Brand
September 21, 2017Why Online Communities are Vital to Your Brand They say it takes a village to raise a child. Well, it takes a community to grow a brand. It has been proven that businesses benefit from their online communities. Taking the time to develop, nurture and grow your influencers is an important part of maintaining your business’ ...Read More →Grow Your Email List With These Content Upgrades
September 7, 2017Grow Your Email List With These Content Upgrades How would you like to grow your email list? Today, we are going to talk about content upgrades and how they can quickly and efficiently grow your subscriber list. The best part is, content upgrades help you land more qualified leads rather than general subscribers who might not ...Read More →5 Faults with Your Landing Pages (and How to Fix Them!)
August 31, 20175 Faults with Your Landing Pages (and How to Fix Them!) Are your landing pages killing your conversions instead of helping them? Landing pages that have distracting images or tiresome copy can encourage visitors to leave rather than convert. Split testing can help uncover some of the things that don’t work, but even your better-performing pages ...Read More →Difference Between B2B and B2C Social Media Marketing
August 10, 2017Difference Between B2B and B2C Social Media Marketing There are subtle differences between business-to-consumer (B2C) marketing and business-to-business (B2B) marketing, especially when it comes to social media. In one case, a company is selling a product to a consumer. In the other case, a company is selling a product to another company. Generally speaking, B2B purchases ...Read More →Content Types That Bring in Leads and Conversions
July 25, 2017Content Types That Bring in Leads and Conversions Creating content is an effective way to reach your audience and help them understand how your product or service can fit into their lives. Visual, interactive content is especially helpful at increasing clickthrough rates and conversions. The more useful the content is to the reader, the more ...Read More →Best Ways to Market Your Business on LinkedIn
July 21, 2017Best Ways to Market Your Business on LinkedIn LinkedIn has become a top network for marketing and social selling. As a business owner, you can use the professional network to connect and engage with potential customers and nurture them through the sales funnel. However, it’s not always clear as to how you can gain the edge ...Read More →