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  • Why Long-Tail Keywords Should be Part of Your SEO Strategy

    Are long-tail keywords part of your content marketing strategy? They should be. As a matter of fact, long-tail keywords account for 70% of all web searches. These longer keywords consist of words and phrases that are longer and more specific than commonly searched for keywords. They also tend to have a higher conversion value because ...
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  • Is it Time to Refresh Your Logo in 2020

    Your logo is an important part of your business identity. When people see your logo, they should feel positively towards your brand. However, as your brand changes, it’s possible that your logo is no longer a positive representation of your products and services. This means that it could be time for an update in your ...
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  • 4 PPC Tools for More Profitable Campaigns

    If you want your PPC campaigns to remain effective, you have no choice but to keep up with the latest trends and best practices. In some cases, this means thinking differently about pay per click advertising. For example, you already know how important it is to clearly define who your PPC ads are meant for. However, ...
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  • 3 Creative Ways to Upgrade Your Boring Content

    Content marketing is growing more competitive by the day. Every month, there’s roughly 70 million blog posts published, and marketers are spending more and more to get their content noticed. With so much competition, it’s no wonder why the same old boring content won’t do. So how can you upgrade your digital marketing in New ...
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  • Simple Lead Generation Strategies You Can Use Today

    Consumer expectations are constantly changing, which means what your customers wanted a few years ago might be entirely different from what they want today. This is why it’s important to continue learning about your audience and changing the way you market and sell to them. This way, your internet marketing strategy in Jackson MS will ...
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  • E-A-T Creating Content that Google Wants

    Some people believe that E-A-T is one of the most important factors for SEO in Louisiana. While it’s unclear exactly how much E-A-T affects rankings, it’s something that you want to give attention to. Long gone are the days when you could make a few changes and boost your rankings overnight. Today, you must earn ...
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  • Crucial On-Page SEO Factors You Need to Know

    On-page search engine optimization in Baton Rouge is important because it tells the search engines what your website is about and if it’s relevant to a user’s search query. As Google becomes more sophisticated, it’s able to understand what users are searching for and what content meets their needs. By putting effort into on-page strategies, ...
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  • Trust Signals Your Ecommerce Business Needs

    With so many businesses practicing internet marketing in Mississippi, one of the best ways to stand out is by building trust and credibility with your community. By addressing your audience’s needs, solving their challenges and answering their questions, they’ll be more likely to turn to you in the future. As you look to develop stronger brand ...
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  • Top 3 Pay Per Click Trends for 2020

    Pay per click advertising remains an important part of your internet marketing strategy because it delivers fast results and targets the right people at the same time. When combined with SEO, the two tactics can work together to achieve the best possible results. Curious to know what the future holds for PPC? We are, too! Below ...
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  • How Often Should You Redesign Your Website

    Are you thinking about a new web design in Baton Rouge? A website redesign is something that businesses and organizations often put on the back burner because it requires time and money. However, if your business has grown or your website isn’t performing as well as you’d like, you’ll want to move forward with a ...
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I call Burns Smith my guru. Burns Smith is just helping me with my internet presence. I'm in real estate, and he is helping me with that, to just kind of help me get in front of more people. He is very quick to respond, very personable, and very quick to do face-to-face meetings. It seems he is always available, and he is very knowledgeable about the industry. I call him my guru.

Burns Smith and WSI Star Web Solutions has been handling our web development needs for over five years now. They built our website and manage our SEO program, for which we are very pleased with the results. I would highly recommend them. - K. Smith, Medical Device Company, Atlanta GA.

Kathryn Smith

Burns Smith and WSI Star Web solutions have been handling our website and internet marketing for many years. Their service is always very responsive and the internet marketing program generates us many leads.

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