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    • 5 Social Media Marketing Tips for Small Businesses

      Social media marketing in Baton Rouge is important for all businesses – even small ones. The biggest benefit to using social media is that you can generate incredible brand awareness without spending a ton of money. You will, however, have to invest time into creating a high quality content calendar that churns out a variety ...
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    • Unique Benefits of Consistent, Quality Content Marketing

      As a business owner with a long list of to-do’s, it can be easy to overlook the minute details of your digital marketing strategy, especially when it comes to content marketing. The truth is that creating consistent, high-quality content is an instrumental tool when it comes to impacting your audience’s buying decisions, possibly more than ...
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    • Social Selling in 5 Easy Steps

      Long gone are the days where making cold calls to potential customers resulted in successful sales. These days, businesses are finding it increasingly difficult to generate new leads via traditional sales tactics, let alone close a sale. Thankfully, there is a new and improved tactic to selling, and this is called “social selling”. What is Social ...
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    • 9 Tactics to Increase Brand Awareness

      Developing a strong brand awareness is key to unlocking success in an oversaturated or competitive market. As more and more businesses are investing their resources in ensuring that their brand maintains a consistent image and is recognizable, it’s imperative that you start taking steps that will increase your brand awareness and keep your business on ...
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    • 4 Ways to Improve Your Email Marketing Performance

      Even in 2022, email remains to be one of the most effective tactics for a business to advertise their products and services. Yet, some businesses still fail to understand the full benefits of email marketing, so here are four ways you can improve your email internet marketing in Louisiana. Personalize Your Content Sending a personalized email is ...
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    • Your Quick Guide to Conversational Marketing

      Are you looking for new ways to grow your online business? Conversational marketing is a popular, newer form of marketing that can be an effective approach to learning more about your customers and improving their experience with your business! In this article, we will discuss what conversational marketing is, its benefits, and how you can ...
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    • Four Ways To Elevate Your Social Media Marketing Strategy in 2022

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    • How to Develop an Influencer Marketing Strategy

      With the use of social media influencers on the rise, influencer marketing has become an option for more than just larger companies who can afford to hire big-shot celebrities to market their products. Smaller businesses with the desire to grow are tapping into influencer marketing, and finding great success! With this type of digital marketing saturating ...
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    • 7 Tips to Get the Most Out of Your Pay-Per-Click Ads

      When it comes to the advertising side of digital marketing, you want to make sure that the money you are putting towards that investment is paying off in the long run. Pay-per-click (PPC) advertising is one of the most popular and budget friendly ways to advertise your business, because you only pay for how many ...
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    • 6 Digital Marketing Ideas for Retail Stores

      As a retail store owner, especially of a small or new business, you tend to wear many hats. From training staff to managing inventory, your to-do list may seem never ending. While you know that investing time in internet marketing in Baton Rouge can increase profits and brand recognition, you may not know where to ...
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    I call Burns Smith my guru. Burns Smith is just helping me with my internet presence. I'm in real estate, and he is helping me with that, to just kind of help me get in front of more people. He is very quick to respond, very personable, and very quick to do face-to-face meetings. It seems he is always available, and he is very knowledgeable about the industry. I call him my guru.

    Burns Smith and WSI Star Web Solutions has been handling our web development needs for over five years now. They built our website and manage our SEO program, for which we are very pleased with the results. I would highly recommend them. - K. Smith, Medical Device Company, Atlanta GA.

    Kathryn Smith

    Burns Smith and WSI Star Web solutions have been handling our website and internet marketing for many years. Their service is always very responsive and the internet marketing program generates us many leads.