Our Blog

  • May’s New Update Brings Page Experience to Google Search

    Last year in May, Google announced that page experience signals would be included in Google Search ranking. These signals measure how users perceive the experience of interacting with a web page. By gathering information on this, Google can better understand what types of experiences are most valuable to users. Google’s new update is being released this ...
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  • How to Write Compelling Product Descriptions

    Whether your business sells products, services or both, your customers rely on product descriptions to make informed choices. The purpose of a product description is to educate your customer on what your product or service does. Descriptions also introduce your products and services to those who aren’t in your target market. As common and necessary as ...
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  • 5 Ways Apple iOS 14 Will Impact Your Facebook Ads

    Apple has three new app policies that are expected to take effect very soon. While this is nothing to be surprised about, it is something to plan for because it will change the way we do social media marketing in New Orleans. In this post, we’ll cover five ways that Apple iOS 14 will impact ...
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  • 5 Popular Content Formats and Their Ideal Lengths

    Newspapers, articles, blogs, videos, etc. all have their own ideal lengths. How much time it takes to consume this content matters because you don’t want people becoming bored or distracted. When creating content for Mississippi SEO, it’s important to keep length in mind. While you might be tempted to overshare information, it’s usually best to ...
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  • Video Marketing in 2021 – How it’s Influencing Consumer Decision Making

    Video continues to be a powerful tool for connecting and engaging with your audience. Not only does video entertain and educate viewers, but also it influences their purchasing habits. To provide more insight on how video marketing shapes consumer decision-making, the team at Animoto surveyed 580 consumers. Some key findings from the survey include: 93 percent of ...
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  • Social Media Response Strategy- Why You Need One

    Receiving feedback from your audience is a double-edged sword. On one hand, your audience is interacting with you and encouraging conversation. On the other hand, what they post is public. To help you navigate this feedback, it helps to have a social media response strategy. If you haven’t created one yet, you could be missing ...
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  • Six Website Metrics that Matter Most

    Once your website is live, you’ll probably start looking at its metrics to see how well it’s performing. If you’re trying to make sense of the numbers, you are not alone! Website metrics can be confusing and not all of them carry the same weight. Let’s cover six of the most important web metrics and how ...
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  • How to Build Website Credibility with Google

    When people look for information online, they don’t want false or misleading content. They want the facts, and usually, they want these facts broken down in a way that’s easy to read and understand. Fortunately, users don’t have to sort through thousands of pages of content to find what they need. Google delivers the best ...
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  • 3 Tips to Follow When Adding Hyperlinks to Your Content

    As you create content for a wide audience, it’s important that you make sure it’s performing to its full potential. After all, you don’t want to spend time and money producing content if it’s lacking basic SEO principles. And one of the best ways to ensure your content is doing what it’s supposed to is ...
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  • 5 SEO Myths That Can Hurt Your Rankings

    Search engine optimization in Baton Rouge is complex, and because of this, there are a number of misconceptions floating around. How do you know what information to trust and what information to ignore? In this post, we’ll explore some of the most common SEO myths and the tactics you should be using for the best ...
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CLIENT Testimonials

I call Burns Smith my guru. Burns Smith is just helping me with my internet presence. I'm in real estate, and he is helping me with that, to just kind of help me get in front of more people. He is very quick to respond, very personable, and very quick to do face-to-face meetings. It seems he is always available, and he is very knowledgeable about the industry. I call him my guru.

Burns Smith and WSI Star Web Solutions has been handling our web development needs for over five years now. They built our website and manage our SEO program, for which we are very pleased with the results. I would highly recommend them. - K. Smith, Medical Device Company, Atlanta GA.

Kathryn Smith

Burns Smith and WSI Star Web solutions have been handling our website and internet marketing for many years. Their service is always very responsive and the internet marketing program generates us many leads.