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    • How to Pick Up SEO After Neglecting Your Website

      It’s easy to neglect your website when business is doing well. You have a lot of business coming in, and you’re busy filling orders and handling customer requests. But no matter how well your business is doing, you should never neglect your website. If you do, your organic traffic can slow down, which means business ...
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    • 5 Content Types That Perform Best on LinkedIn

      After a while, it’s normal to struggle to come up with content ideas to share on LinkedIn. But LinkedIn is a marketing tool that you do not want to ignore, as it drives traffic to your website, identifies quality leads, shares your expertise and grows your network. Therefore, falling into a slump isn’t a reason ...
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    • Understanding the Facebook Algorithm and How to Make it Work For You

      To be successful on Facebook, you’ll need to understand the Facebook algorithm. The average organic Facebook post sees just 0.07 percent engagement. To increase this number, you’ll have to learn how to work with the algorithm. Otherwise, your posts might not get much attention, especially if you have a smaller following. The best way to ...
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    • Where to Find New Keywords for Internet Marketing in Louisiana

      Are you looking for new keywords? There are plenty of places where you can find new, popular keywords for your internet marketing in Louisiana. These words and phrases will help shake up your content strategy while also telling the search engines what your website is about. Here are six places where you can find some new ...
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    • How Does a Subdomain Impact SEO in Jackson MS

      A subdomain is an additional part to your domain name. Its purpose is to help people navigate to different parts of your website. For instance, using the example of ‘blog.yourwebsite.com,’ ‘blog’ is the subdomain, ‘yourwebsite’ is the primary domain and ‘.com’ is the top level domain. While you can use any text as your subdomain, it ...
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    • Ecommerce Customer Pain Points that Can Hurt Your Sales

      As an ecommerce business owner, it’s important to put yourself in your customers’ shoes so that you can give them the best experience possible. When you do this, you can eliminate customer pain points and make it easier to convert visitors and build long-lasting relationships with them. Below are some of the most common ecommerce customer ...
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    • 5 Social Media Marketing Tips for Small Businesses

      Social media marketing in Baton Rouge is important for all businesses – even small ones. The biggest benefit to using social media is that you can generate incredible brand awareness without spending a ton of money. You will, however, have to invest time into creating a high quality content calendar that churns out a variety ...
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    • Unique Benefits of Consistent, Quality Content Marketing

      As a business owner with a long list of to-do’s, it can be easy to overlook the minute details of your digital marketing strategy, especially when it comes to content marketing. The truth is that creating consistent, high-quality content is an instrumental tool when it comes to impacting your audience’s buying decisions, possibly more than ...
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    • Social Selling in 5 Easy Steps

      Long gone are the days where making cold calls to potential customers resulted in successful sales. These days, businesses are finding it increasingly difficult to generate new leads via traditional sales tactics, let alone close a sale. Thankfully, there is a new and improved tactic to selling, and this is called “social selling”. What is Social ...
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    • 9 Tactics to Increase Brand Awareness

      Developing a strong brand awareness is key to unlocking success in an oversaturated or competitive market. As more and more businesses are investing their resources in ensuring that their brand maintains a consistent image and is recognizable, it’s imperative that you start taking steps that will increase your brand awareness and keep your business on ...
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    CLIENT Testimonials

    I call Burns Smith my guru. Burns Smith is just helping me with my internet presence. I'm in real estate, and he is helping me with that, to just kind of help me get in front of more people. He is very quick to respond, very personable, and very quick to do face-to-face meetings. It seems he is always available, and he is very knowledgeable about the industry. I call him my guru.

    Burns Smith and WSI Star Web Solutions has been handling our web development needs for over five years now. They built our website and manage our SEO program, for which we are very pleased with the results. I would highly recommend them. - K. Smith, Medical Device Company, Atlanta GA.

    Kathryn Smith

    Burns Smith and WSI Star Web solutions have been handling our website and internet marketing for many years. Their service is always very responsive and the internet marketing program generates us many leads.