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    • Four Ways to Elevate Your Social Media Marketing Strategy in 2022

      As we prepare for 2022, it’s a smart idea to look over your social media marketing in New Orleans. What types of things worked for you this year? What didn’t? By evaluating your strategy, you can make positive changes that will keep you moving forward in the upcoming year. Most businesses include Facebook in their social ...
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    • Core Web Vitals – What They Are and How to Improve Them

      When you have a website, it’s important to optimize it for the best user experience (UX). Otherwise, you’ll likely be dealing with low conversions, high bounce rates and poor engagement. A great way to enhance your site is by improving your Core Web Vitals. By doing this, you can boost your visibility in the search ...
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    • 8 Holiday Marketing Campaign Tips

      The holidays hold potential for being the most profitable time of year for many businesses, but without a proper internet marketing strategy in Jackson MS, it can also hold the potential to be the most chaotic time of the year. The difference between a company that sinks or swims during these merry, yet frantically busy weeks, ...
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    • Top 3 Things Brands Can Do to Prepare for the 2021 Holiday Season

      Well, that came quickly! The holidays are already on everyone’s minds, especially with concerns over supply chain interruptions and product shortages. As a brand or retailer, it’s important that you’re being proactive and planning ahead. The pandemic has changed the way people discover, shop and buy products, so you need to be ready to meet these ...
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    • Semantic Search – The Missing Piece to Ranking on Google

      As the search engines evolve, marketers must become more creative and innovative. One way to do this is by understanding user intent and the semantics behind Google searches. The search engines use machine learning to understand what people are searching for and then provide them with the most relevant content. Let’s take a look at what ...
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    • Customer Retention Strategies Worth Their Weight in Gold

      Walt Disney once famously said, “A man should never neglect his family for business.” The wisdom of this quote still rings true today. When we neglect those we love, it is ugly, hurtful and costly. Neglect virtually always leads to regret. And it is just as damaging when we neglect our loyal customers. Consider how important ...
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    • 5 Tips for a Successful Brand Awareness Campaign

      When you’re a new or young business, introducing your products and services to a wide range of people can be challenging. Even though you can leverage the internet, it’s still competitive and hard to get noticed. This is why you need clearly defined goals and the appropriate campaigns. A brand awareness campaign aims to improve your ...
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    • Six Powerful Ways to Connect with Your Blog Readers

      If you’ve been writing blogs for a while and have an audience built up, you’re probably wondering how you can take things to the next level. After all, there’s a lot of competition and you don’t want to lose your readers to someone else. Building a deeper relationship with your audience is one of the ...
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    • Meta Tags – What They Are and Why They’re Important for SEO

      Meta tags are used to increase the visibility of a website on the search engines, making them incredibly important for search engine optimization. With that in mind, it’s also important to know how to use them correctly, otherwise they can negatively affect your SEO. Let’s learn more about what meta tags are, why they matter to ...
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    • Graphic Design Elements to Include on Your Paid Campaigns

      Did you know that the average person sees between 6,000 and 10,000 ads per day?! Making your ads stand out can be a challenge, so you need to be thoughtful about the message you’re sending to your intended audience. By utilizing the correct visual elements in your paid ad campaigns, you can capture your audience’s ...
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    CLIENT Testimonials

    I call Burns Smith my guru. Burns Smith is just helping me with my internet presence. I'm in real estate, and he is helping me with that, to just kind of help me get in front of more people. He is very quick to respond, very personable, and very quick to do face-to-face meetings. It seems he is always available, and he is very knowledgeable about the industry. I call him my guru.

    Burns Smith and WSI Star Web Solutions has been handling our web development needs for over five years now. They built our website and manage our SEO program, for which we are very pleased with the results. I would highly recommend them. - K. Smith, Medical Device Company, Atlanta GA.

    Kathryn Smith

    Burns Smith and WSI Star Web solutions have been handling our website and internet marketing for many years. Their service is always very responsive and the internet marketing program generates us many leads.