Our Blog
What is Conversion Rate Optimization (CRO)
October 22, 2022Conversion rate optimization (CRO) is used to increase the percentage of visitors who take a desired action on your website. This is an important metric to know, as it tells you how engaged your prospects are. Many marketers associate a conversion with a sale, but a conversion is really any desired action that a person ...Read More →Zero-Party Data vs. First-Party Data – Understanding the Difference
October 19, 2022There are different types of data that drive personalized experiences, such as third-party data, first-party data and zero-party data. All types of data are important and have their own unique purpose. But for this post, we are going to focus on zero-party data and how it relates to first-party data. As this Forbes article suggests, ...Read More →Are You Using Google Ads_ You Should Be!
October 2, 2022If you want to start capitalizing on the number of searches that take place daily on Google, there is a way to do this: sign up for Google Ads. As Google’s online advertising platform, this program allows you to create online ads to reach audiences that are interested in your products and services. The Google ...Read More →5 Reasons to Promote Your Small Business on Instagram
September 29, 2022Facebook is typically the most popular social media platform for small businesses because it’s user friendly and familiar. But as time goes on and small businesses grow, they can expand their presence onto other social platforms like Instagram. Currently, there are 2 billion monthly active users on Instagram for your business to target, so this ...Read More →Grow Your Small Business Online with These Tried-and-True Tips
September 26, 2022Grow Your Small Business Online with These Tried-and-True TipsRead More →5 Easy Steps for Performing a Competitor Analysis
September 23, 2022A competitor analysis is one of the best tools you have! It involves looking at everything that your competitors are doing and seeing how your business stacks up. There are a lot of good reasons why you should perform an analysis of your competitors, such as when creating a new internet marketing strategy or identifying ...Read More →How to Still Gain Organic Reach on Social Media
August 17, 2022Many people wonder if it’s still possible to gain organic reach on social media. The answer: it’s difficult but possible. In 2021, organic reach on Facebook was down to 5.20%. So, if you have 650 people who follow your page, only 30 to 35 people will see your post. With organic reach and organic engagement dropping, ...Read More →How to Pick Up SEO After Neglecting Your Website
August 14, 2022It’s easy to neglect your website when business is doing well. You have a lot of business coming in, and you’re busy filling orders and handling customer requests. But no matter how well your business is doing, you should never neglect your website. If you do, your organic traffic can slow down, which means business ...Read More →5 Content Types That Perform Best on LinkedIn
August 11, 2022After a while, it’s normal to struggle to come up with content ideas to share on LinkedIn. But LinkedIn is a marketing tool that you do not want to ignore, as it drives traffic to your website, identifies quality leads, shares your expertise and grows your network. Therefore, falling into a slump isn’t a reason ...Read More →Understanding the Facebook Algorithm and How to Make it Work For You
August 8, 2022To be successful on Facebook, you’ll need to understand the Facebook algorithm. The average organic Facebook post sees just 0.07 percent engagement. To increase this number, you’ll have to learn how to work with the algorithm. Otherwise, your posts might not get much attention, especially if you have a smaller following. The best way to ...Read More →