There is a lot of confusion surrounding mobile friendliness because of terms like “mobile optimized,” “mobile first” or “responsive.” In simple terms, a mobile friendly site is a website modified to fit a user’s mobile device. The best approach when creating a mobile friendly site is to choose a responsive web design in Baton Rouge. […]
Category Archives: Blog
Latest Digital Marketing Trends and Innovations in Baton Rouge
Technology has connected us to one another, making the world feel like a smaller place. Even the smallest brands can launch an ecommerce site and generate business from all over the world! It’s amazing, really, and we can expect to see new and innovative technological advances to continue shaping the way we do business. […]
8 Types of Keywords to Include in Your Keyword Research
Google keeps us on our toes when it comes to making algorithm updates, but one thing remains consistent: the need for keyword research. Keyword research refers to finding and analyzing the actual search terms that people type into the search engines. You can gain a lot of insight from doing this research, allowing you to […]
Putting Together a Helpful FAQ Page for Your Site
Your Frequently Asked Questions (FAQ) page is one of the most important pages on your website. This is the place where customers go when they want to answer a question or clarify a detail before placing an order. Having a strong, useful FAQ page instills buyer confidence, frees up customer service and also improves search […]
Why is Organic Traffic the Most Important Type of Traffic
Organic traffic is the most important type of traffic. Paid traffic is important, too, because it’s fast and efficient. However, as soon as you stop paying for the traffic, your visibility goes away. Also, only about half of people searching online will click on an ad. Organic traffic provides you with long-term, low-cost traffic that […]
Why You Should Be Reviving Old Blog Content (and Tips for Doing So)
Most bloggers focus on writing new content. While it’s definitely important to add new material, you don’t have to rely on it all of the time. Our digital marketing agency in New Orleans recommends repurposing old articles to keep your blog fresh, update old information and improve content quality. And, these aren’t the only reasons […]
8 Reasons Why Social Media Marketing Should be Part of Your Strategy
Social media marketing in New Orleans can help grow your business by increasing brand awareness, boosting traffic, and showcasing your products and services. However, 50 percent of small businesses are not using social media marketing to promote their business. This is a huge number! If you have yet to take advantage of social media […]
Mobile Friendly vs. Responsive – What’s the Difference?
When was the last time you pulled out your phone to answer a question quickly? Probably multiple times a day! More people own and use smartphones than ever before, and this trend will continue. This is why it’s important to consider your web design in Baton Rouge and how it functions on mobile. If you […]
How to Manage Your PPC During the COVID-19 Outbreak
The livelihoods of many businesses have been turned upside down almost instantly due to the COVID-19 pandemic. We’re seeing many businesses shut down across the U.S. and the world, with no real knowledge of when they’ll be open. This requires businesses to be patient yet creative with this ever-changing environment. One of the questions we’re […]
How to Improve SEO on Your Mobile Site
Looking to improve SEO on your mobile site? With more people visiting websites through their mobile devices, it’s crucial that your mobile site can be found through proper search engine optimization in Jackson MS. Online marketing for mobile sites is not that different from standard SEO practices, though you’ll want to pay attention to certain […]