Customers are integral to your brand’s survival. You need new customers to keep growing your brand, and you need existing customers to become loyal advocates for your brand. This is why it’s important to get to know your customers – who they are, what problems they are trying to solve, what they love (and don’t …
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User-generated content (UGC) is an effective way for marketers to increase brand awareness and show the human side of their brand. The benefit in UGC is that it’s created by someone else, such as a customer, advocate, employee or social media follower, so it bears more weight than other types of marketing. Even though UGC …
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Social media strategies must be measured properly to ensure they are working as you expect them to be. But you’d be surprised by how many marketers don’t look beyond the Overview tab – and you might be one of them! Your Overview tab has plenty of great stats you’ll want to keep track of, but …
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Imagine publishing a Google Ads campaign and then realizing that you’re not getting any impressions or clicks. There’s a good chance that your ad isn’t showing and that’s why there’s no engagement. While this sounds bad, it’s not actually a huge deal. There are several reasons why this could be happening, and easy ways to …
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Have you ever read through a blog post and found it difficult to read? Maybe it was because the paragraphs were too long, there were no subheadings to break up the content or no images to support what you were reading. Whatever the case, hard-to-read blog posts are not enjoyable, causing people to leave the …
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Sending email newsletters to your customer base is an excellent way to stay in touch, build long-term relationships and generate sales. But like other marketing strategies, creating newsletters can get dry over time. Many people struggle to come up with new topics and content to engage their audience. Fortunately, we have some newsletter ideas that …
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Links are an important part of search engine optimization, or SEO. Building links is one of many tactics used in SEO because it signals to Google that your site is a quality resource. Sites with more backlinks tend to rank higher on the search engines, too. What you may not know is that there are …
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Launching a website is a big deal, but the hard work doesn’t stop here. Once your website is live, you will need to concentrate on creating good content and improving the user experience. Being a hands-on website owner allows you to keep moving forward and keep gaining traction with the search engines. Fortunately, there are …
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With more than half of Americans saying they will shop on Small Business Saturday, it’s important that your business is prepared! The purpose of Small Business Saturday is to encourage people to shop small during the post-Thanksgiving weekend. Doing so supports local economies and helps small businesses compete with larger retailers. This year, Small Business …
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Who’s ready for the holiday season? Even if you could use more time to prepare, there’s no stopping this time of year! And this season will be like no other. According to a report in Business Wire, U.S. holiday gift spending may drop by $30 billion. The biggest drops are expected to come from clothing …
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