One of the best things about internet marketing in Louisiana is that you can track every part of your strategy. As you learn about your audience and what works for them, you can create optimized campaigns that generate sales and conversions. But you might be wondering what metrics you need to pay attention to. Below […]
Category Archives: Blog
How to Reach Gen Z on Social Media
Gen Z is shaking up the retail market. Already, Gen Zers, ages of 16-21, spend $143 billion a year and are expected to represent 40% of all consumers by 2020. The biggest challenge with Gen Zers is that they have no concept of what it’s like to live without the internet. As a result, they […]
Exploring the Latest Web Design Trends
As we wrap up the final chapter of this decade, it’s fun to explore the latest trends in web design in Baton Rouge. Already, we’ve seen the introduction of artificial intelligence, augmented reality and virtual reality and their influence on how people interact with brands. Websites are also smarter and more intuitive than ever before, […]
5 Things Every Influencer Marketing Strategy Should Have
Influencer marketing packs some punch into your New Orleans internet marketing. To clear up any confusion you might have about influencer marketing, we’ve listed out five key components that every effective influencer strategy should have. By taking these five things into consideration, you can build a strong influencer marketing program that increases traffic and ROI […]
Seeing Red Flags_ It May be Time to Switch Marketing Agencies
How’s your relationship with your digital marketing agency in Baton Rouge? If it’s not as positive and constructive as you’d like it to be, it may be time to switch companies. Before you have this discussion, however, be sure that you have the facts. Understand where the flaws are and what weaknesses are having an […]
Proven Ways to Generate More Customer Reviews
More than ninety percent of online shoppers read customer reviews before making a purchase. These reviews are trusted just as much as personal recommendations because they provide useful, firsthand information about a product or service. Knowing this, it’s clear that getting more customer reviews should be a priority for your business. Fortunately, there are simple, […]
6 Tips for Reducing Shopping Cart Abandonment
Did you know that the average shopping cart abandonment rate is 69 percent? This means that for every 100 people who visit your website, 69 leave without buying anything. There are many reasons why people decide not to complete their purchase, such as unexpected shipping costs and poor navigation. While you can’t win every customer, […]
5 Content Formats to Grab Your Audience’s Attention
Are you curious to know what types of content are most effective? Each company has a unique audience, so you’ll have to experiment with different types of content to see what your readers like best. That said, there are some forms of content that are worth exploring regardless of your audience. For example, the human […]
Simple Strategies for Improving Site Speed
Time runs our world. It dictates where we are supposed to be and how long we have to spend on things. Not following time can land us into trouble – a lost job or a missed opportunity with a client. Knowing how important time is, you can’t ignore it when it comes to other aspects […]
Must-Have Qualities that Your Digital Marketing Firm Should Have
When looking to partner with a digital marketing agency in Baton Rouge, there are many things that you must take into consideration. What makes this process difficult is that there are tens of thousands of internet marketing firms that all look great and promise great things. So, how do you go about narrowing down your […]