Receiving feedback from your audience is a double-edged sword. On one hand, your audience is interacting with you and encouraging conversation. On the other hand, what they post is public. To help you navigate this feedback, it helps to have a social media response strategy. If you haven’t created one yet, you could be missing …
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Once your website is live, you’ll probably start looking at its metrics to see how well it’s performing. If you’re trying to make sense of the numbers, you are not alone! Website metrics can be confusing and not all of them carry the same weight. Let’s cover six of the most important web metrics and …
When people look for information online, they don’t want false or misleading content. They want the facts, and usually, they want these facts broken down in a way that’s easy to read and understand. Fortunately, users don’t have to sort through thousands of pages of content to find what they need. Google delivers the best …
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As you create content for a wide audience, it’s important that you make sure it’s performing to its full potential. After all, you don’t want to spend time and money producing content if it’s lacking basic SEO principles. And one of the best ways to ensure your content is doing what it’s supposed to is …
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Search engine optimization in Baton Rouge is complex, and because of this, there are a number of misconceptions floating around. How do you know what information to trust and what information to ignore? In this post, we’ll explore some of the most common SEO myths and the tactics you should be using for the best …
LinkedIn is one of the most trusted social media networks for professionals. If you’re a B2B professional, you’ll definitely want to post some of your content to this channel. But learning how to write a post on LinkedIn means learning a different set of rules. LinkedIn has its own unique algorithm that determines which posts …
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Every business benefits from having a website. People are looking for you online and having a website allows them to find you and learn a bit about your business. Of course, the cost of web design in Baton Rouge is an issue for many businesses. The good news is that you can build a great …
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Every brand dreams of going viral. How nice would it be to create content that drives tons of traffic to your website and leads you to sell out of your products or services? But going viral isn’t easy. You’re competing with millions of brands, not to mention your products and services must be valuable to …
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If you have a company blog, you probably already know about “readability” and its impact on gaining fans, subscribers, customers and shares. “Readability” refers to how easy and enjoyable something is to read. When readers can easily understand your message, they’re more likely to stay on your site and convert. Many factors influence your content’s …
Split testing is a great way to improve your web design in Baton Rouge. All you have to do is create two versions of your web page and see how they compare to each other. You can split test pretty much anything, though it’s best to focus on conversions or specific actions that visitors take …
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