From Small to Big: How to Grow Your Startup Growing your startup isn’t just a hopeful business plan. It’s essential to your survival. Starting off takes time, however. Usually, more than people anticipate. How can you take your business from small to big when you are barely making ends meet? There are many tips out …
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7 Powerful Words in Advertising If you want to strengthen your ad copy, head on over to some of the most powerful words in advertising. Words, as we know, sell. Why do you think social media platforms and messaging apps are largely text based? Brands use these channels to communicate their messages with powerful, effective …
Why Retargeting Should be Part of Your Strategy When a person visits your site and leaves without converting, you shouldn’t have to start the relationship all over again. Obviously, the customer has some need for your product and has learned about what you have to offer. Going back to square one wastes time and money. …
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5 Facebook Ad Mistakes and How to Fix Them Facebook is a powerful advertising tool. If you’re using the social site to connect with customers, share updates on your business and run targeted ad campaigns, you’re making all the right moves. However, you may be making some common mistakes. To ensure that your Facebook ads …
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How to Get More Personalized with Your Marketing There was a time when personalization meant adding a name to an email message. Today, that is no longer the case. Between analytics and big data, marketers can learn a lot about their audience. By creating buyer personas, you can strip down to the basics of what …
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7 Steps to Creating Viral Videos Are you ready to create a viral video? There is no single way to go viral, which makes it all the more challenging – and interesting! But, if you succeed at your goals, you can generate brand awareness, grow interest in your products and secure new customers. Let’s explore …
3 Great Reasons Why You Need a Social Media Strategy Simply existing on social media is not enough to take your brand to the next level. However, many small and midsize businesses jump onto social media without a clearly defined strategy. The problem with this casual approach is that you have no direction – no …
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Improve Your Website’s Visibility with these Tricks The internet is becoming more crowded by the minute. To help your brand stand out, you need a competitive digital marketing strategy that includes social media, paid ads, SEO and more. Before you get too caught up in visibility, be sure you are following this simple rule: be …
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Is SEO Worth the Investment for Small Brands? As a small business, you don’t have money to throw away. Investing in the wrong campaign can hurt your business and make it harder to bounce back than your bigger competitors. It’s no surprise, then, that small brands question an investment in search engine optimization. Is SEO …
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How to Use Your Blog to Improve SEO