When you have a website, it’s important to optimize it for the best user experience (UX). Otherwise, you’ll likely be dealing with low conversions, high bounce rates and poor engagement. A great way to enhance your site is by improving your Core Web Vitals. By doing this, you can boost your visibility in the search rankings.
Let’s learn more about what the Core Web Vitals are and how to improve them.
What are the Core Web Vitals?
Google is always making changes to its algorithms to improve the way it crawls and ranks websites. One of the improvements most recently made was the Core Web Vitals. They play a major role in search engine optimization in Baton Rouge. So, if you want to improve your position in the search rankings, you’ll need to pay close attention to the Core Web Vitals.
Here are the three Core Web Vitals to be aware of:
- Largest contentful paint (LCP)
- First input delay (FID)
- Cumulative layout shift (CLS)
These are not the only factors that Google looks at when determining the page experience. Google also looks at things like mobile-friendliness, HTTPS and safe browsing. But the Core Web Vitals are some of the newest factors, and important ones to be aware of. Let’s look at each one in more detail and what they mean for your website.
Largest Contentful Paint (LCP)
LCP measures how long it takes for your page to load, from the time a user clicks to the time most of your page loads. The whole page doesn’t need to load – only enough for users to see the majority of your content. This is why it’s different from page speed.
First Input Delay (FID)
FID tracks interactivity, or how quickly users can interact with your content. This metric is important because it tells you how fast your site loads and how responsive it is. If your FID falls between 100 and 300 milliseconds, it needs improvement.
Cumulative Layout Shift (CLS)
CLS measures the visible stability of a page. To do this, it evaluates how many times the various elements on your page – images, copy, video – jump while they load. An example is when a user clicks on a button and is unable to complete the action because an image is blocking it.
By optimizing your website for the Core Web Vitals, you can improve search engine optimization and user experience. If you need help optimizing your website, get in touch with WSI Star Web Solutions today. We’ll make sure that your site is performing its best!