On-page search engine optimization in Baton Rouge is important because it tells the search engines what your website is about and if it’s relevant to a user’s search query. As Google becomes more sophisticated, it’s able to understand what users are searching for and what content meets their needs. By putting effort into on-page strategies, you can boost your placement in the search results and gain more traffic to your site.
Below are seven on-page SEO factors that deserve your attention.
E-A-T stands for Expertise, Authoritativeness and Trustworthiness. Google wants to make sure that it’s showing the most helpful information to users. Websites with high-quality content are rewarded with higher placement.
Strong headlines can persuade a user to click on your content. Create compelling headlines that stand out in the search engine results pages (SERPs). Be sure to include keywords in your headlines and split test them to see what gets the most clicks.
- Title Tag
The title tag is an HTML tag that is featured in the SERPs, usually as a clickable link. It outlines what the subject matter of the content is about. Google then compares this tag to the rest of the content on the page.
- Meta Description
Meta descriptions are short descriptions of what a page is about. They are typically displayed in the SERPs, underneath the title of the page. Even though meta descriptions don’t have a direct impact on rankings, good descriptions help by encouraging users to click.
- Image Optimization
Adding images to your website is a great way to make it more appealing. But some images can slow down your site, especially if you start adding too many. To help with this, it’s best to optimize your images. This leads to better user experiences, faster page load times and additional ranking opportunities.
- SEO Writing
Great SEO content is written for the search engines and humans. You want to write for your audience because this is who is going to read and benefit from your content. At the same time, you want the search engines to read and index your pages so they can be ranked properly.
- Header Tags
Header tags are HTML elements that are used to identify subheadings within your content that is different from the rest of your content. While header tags aren’t as important as they used to be, they do make your content easier to read.
Search engine optimization in Baton Rouge is complex, so this is just scratching the surface. But, it’s a good start, especially if you’re new to SEO. To address these SEO factors or any others that you’re unsure of, contact WSI Star Web Solutions. We’ll help you create an effective SEO strategy that improves your visibility in the SERPs.