Email marketing remains one of the most cost-effective content marketing tactics out there. To be successful, you do need to understand your audience and the type of content they are looking for. You can also sweeten the pot by providing your email subscribers with special offers and discounts for their eyes only. This is a definite way to get people to open your emails!
To ensure you’re seeing the most engagement from your emails, here are some email marketing hacks to follow.
Use Personalization and Segmentation
When a person receives an email, they want it to feel like it’s just for them. This is why personalization works wonders. You might include the recipient’s name or hand pick a special offer just for them.
Segmentation is one of the best personalization tactics available. It means placing subscribers in different groups according to their interests, purchases, etc. Then, when you’re ready to send a promotion, you can send it to the right people.
Experiment with Different Subject Lines
Subject lines are very important to email marketing. They are what capture a person’s attention and prompt them to actually open and read your email. If your subject line isn’t strong, your email will likely get deleted. Some people might even decide that your email is spam and mark it as such!
Experiment with different subject lines to see what your recipients respond best to. You might see better results by using the subscriber’s name or by using the word ‘free.’ However, words like ‘free’ can actually be negative in some industries, so choose words like this carefully.
Use Only One Call to Action
Your email only needs one call to action to be effective. This CTA should tell the person exactly what you want them to do. It can be as simple as Download Now or Start Your Free Trial. Or, you can try something simple but unique, such as Manage your time more efficiently.
Whichever CTA text you choose, make sure that it’s simple and direct. No one should have to think twice about what they’re supposed to do.
So many emails are sent from an address that you can’t apply to. Don’t do this. Your email subscribers are some of your biggest fans, and you want to hear from them. If you send an email, they should be able to write you back. After all, they might have a simple question like how to place an order or what color product is best. Accept replies and watch your community grow.
Make it Easy to Unsubscribe
Also make it easy for people to unsubscribe from your emails. In fact, you want people to unsubscribe. They’re actually doing you a favor, because otherwise, they’ll stay on your list and provide no value. Your goal is to build a list of subscribers who want to hear from you and interact with your emails. So don’t take unsubscribes personally.
Need help with your email marketing strategy? Contact WSI Star Web Solutions to discuss your strategy and how to increase your open rates with better content, better graphics and better offers!