Tired of writing content that seems to go nowhere? Luckily, there are some quick and easy ways to improve your communication while also staying on track with your SEO in Jackson MS. The more you practice these actionable steps, the more natural they will come, and the better your content will be.
Let’s look at some of the most effective tips for writing content that generates results for your brand.
Use the Right Keyword Strategy
Partner with a company that specializes in search engine optimization in Jackson MS. This way, you’ll have an effective and targeted keyword strategy to follow. If you’re not working with an SEO company, you’ll have to do the keyword research on your own. HubSpot has a beginner’s guide to walk newbies through the keyword research process.
Write Optimized Headlines
Your headlines are just as important as your content. We recommend coming up with several different headlines before choosing the best one. Focus on the benefit your readers can expect and use words that will capture their attention. Also be sure to include your target keyword in your headline.
Hook Your Readers Right Away
People have so much content available to them, their attention spans are short. Hook your readers’ attention right away by asking a relevant question, providing an interesting fact or telling a short, relatable story.
Cover the Topic In Depth
The length of your copy should align with your goals, audience and industry standards. Some articles will be longer or shorter than others, and that’s okay as long as you are covering the topics in depth. If you don’t do this, your audience will have to visit other websites to get the information they need.
The best content strategies focus on delivering value and answering their customers’ questions in detail. Talk to your customer service team to get a better understanding of the problems and challenges your audience is facing.
Focus on One Topic
Additionally, you should focus on one topic instead of many. Be clear about the goal of your content and what you want readers to get from it. If you have too many ideas or want to expand on the topic, create several content pieces instead. You can create a content cluster this way!
Consider Your Readability Score
People read at different levels, but generally speaking, your content should be written at a 6th or 7th grade level. Even people who are good readers like to skim through content and pick up the main ideas. Keeping your content simple makes this possible.
Avoid Long Paragraphs and Sentences
Keeping things in line with simple, be sure to avoid long paragraphs and sentences. Your paragraphs should have 2-4 lines, and your sentences should be short and direct. Also, choose less complicated words. This makes the content easier to understand and retain, and it looks better overall.
By following these tips, you can write better content that gives you the results you’re looking for. To discuss your content marketing strategy, contact WSI Star Web Solutions today.