As a small business owner, you need to be creative with how you grow your business. Having a marketing plan is an important step because it outlines which marketing tactics are best for your business. Fortunately, there are plenty of tried-and-true strategies that have worked for other small businesses – and they can work for you, too! Let’s check them out below!
Make a Behind-the-Scenes Video
These days, people value authenticity. And one of the best ways to show your authentic side is by creating a behind-the-scenes video. You can show how your products are made and what makes them unique. Behind-the-scenes videos are not expensive to create – you can record them on your smartphone! The goal is to give an inside glimpse of your business so there’s no need for major editing.
Re-target Your Visitors
The Rule of 7 means that a person has to see a piece of content seven times before they are persuaded to take action. This is why retargeting is so important – 97 percent of people who visit your website for the first time leave without buying anything. To make sure that these people are not gone forever, you’ll need to invest in a retargeting campaign.
Host a Social Media Giveaway
Giveaways are an easy way to enhance your presence on social media, boosting likes, comments and follows. In exchange for a free item, you can ask people to follow your page, like the post about the giveaway and tag a friend in the comments. Be sure to offer something that’s valuable and relevant so that people want to participate. And, read up on the rules, as you don’t want to do anything that goes against the platform’s policies.
Send Email Newsletters
Whether you choose to send them weekly, bi-weekly or monthly, keep connected to your audience by sending them regular email newsletters. This keeps your brand at the top of their minds while also informing your audience of new products, industry changes, special events, upcoming promotions and more. You can also send your subscribers special offers, giving them an advantage over non-subscribers.
Post Reels and TikToks
If you have spent time on Instagram or TikTok, you know the appeal of watching short videos. The biggest benefit of creating Instagram Reels or TikToks is brand awareness. Your content will be widely available and reach people you never thought possible! Depending on your brand and the tone of your channel, you can use these platforms to educate people, make them laugh, raise awareness, test out products and more.
Maintain a Consistent Blog
A blog does require a lot of time and work, but it doesn’t go unnoticed. There are two purposes to writing blogs: The first is to educate your customers and the second is to help you rank in the Google search results. Write blogs around certain keywords or search queries, but be sure that you’re delivering the content in a way that your readers will understand and value.
Go Live and Do a Q&A
There’s nothing more authentic than going live on social media. And, it’s cheap and easy to do so! Live streaming gives your audience the chance to see you in action without any editing or do-overs. This will help you build stronger relationships with your customers. Take some time to answer questions and establish trust – it’s as close as you can get to face-to-face interactions!
These are some of the best ways to grow your small business online – and they don’t have to cost a lot of money! Once you find the strategies that work for you, it will be easier to know where to invest your marketing budget. To discuss any of these strategies in more detail, contact WSI Star Web Solutions today.