Are you thinking about a new web design in Baton Rouge? A website redesign is something that businesses and organizations often put on the back burner because it requires time and money. However, if your business has grown or your website isn’t performing as well as you’d like, you’ll want to move forward with a refresh.
Let’s learn more about the ideal timeframes for redesigning your website and signs that it’s time to revamp your site.
Light Refreshes Every 2-3 Years
Ideally, you should refresh your site every 2-3 years. This may sound like a lot, but remember that a redesign can include simple changes like updating your company mission, adding new products and services and improving the functionality of your site. If you do this every few years, you can keep your site fresh, relevant and consistent with the latest trends.
Of course, this is the short answer. You may find that you need to redesign your site more often. Some sources say that websites only have a shelf life of 18 months. So, you’ll have to find a healthy balance that works for your brand and budget.
When to Consider a Site Redesign
Now that you know how often you should be giving attention to your site, let’s look at some of the factors that warrant an update.
- Address a problem. Any problems with your site require your attention. Identify the problem and the best ways to fix it. It could be something simple like a usability feature, or it could be something broader like a drop in traffic.
- Looks and feels old. Web design in Baton Rouge changes all the time, so it doesn’t take long for your site to look and feel old. You may not need to update every aspect of your site, but it should be enough to make your site feel fresh and current.
- Functionality issues. If your site doesn’t work right, you’ll need to invest in a redesign. Otherwise, users will become frustrated and leave your site, affecting bounce rates and conversions.
- Not user friendly. Online users expect to find the information they’re looking for as quickly as possible. This means that your site should be easy to navigate, and content should not be buried deep within your site. Make things easy to find.
Website redesigns can be small or large, depending on your needs and the current state of your site. As long as you update your website regularly, it will remain relevant and useful for your audience. To discuss the latest web design trends and if your site is ready for a new look, contact WSI Star Web Solutions for a free quote.