When people look for information online, they don’t want false or misleading content. They want the facts, and usually, they want these facts broken down in a way that’s easy to read and understand. Fortunately, users don’t have to sort through thousands of pages of content to find what they need. Google delivers the best content via search results.
To ensure your website is considered a valuable source by Google, you’ll need to build your credibility. When Google recognizes you as an authority, your internet marketing in Mississippi is more likely to get found. Let’s look at a few of the ways you can accomplish this.
Create High Quality Backlinks
Backlinks are links that point from one site to another, or in this case, links that point to your site. When other high quality websites link to yours, it’s a sign that you are a reliable source. Otherwise, why would an author want to include a link to your content?
Getting high quality backlinks isn’t exactly easy, especially when you’re a young business. You’ll need to get the word out and do a bit of PR to reach other businesses in your niche. You’ll also need to build and foster relationships with others in your industry.
Lastly, you should look into guest blog writing opportunities. While your post will be featured on someone else’s blog, it will contain links that point back to your site.
Keep Your Content Fresh
Google wants to know that you’re keeping your website fresh and up to date. Publish new content regularly and republish old posts after you update them with new photos and statistics. You can also take this opportunity to check for spelling and grammatical errors and broken links.
Don’t forget to make the most of your content by sharing it to your social media channels. You’re always getting new customers, so some of your evergreen content can be repurposed with little time or money required on your end.
Use Google My Business
Another thing you can do is activate your Google My Business account. A Google business listing is another signal of credibility and it makes it easier for local customers to find you. Once you set up your company’s account, encourage customers to leave you a review. Customer reviews play a big role in bumping up your local search rankings. And it’s all free!
As long as Google views your website as being valuable and credible, you’ll get increased search rankings and more opportunities to grow your business. To learn more about building website credibility, contact WSI Star Web Solutions today.