How to Drive Traffic to Your Blog from Facebook
One way to drive traffic to your blog is by posting content on Facebook. The problem is that there is so much noise on Facebook, it can be difficult to get your content noticed. You do have the option to “boost” your posts, but driving organic traffic is important, too. Luckily, you can gain more traction on Facebook and divert more attention to your company blog with a few helpful suggestions.
Let’s take a look.
Spice Up Your Blog Posts
Review your last few blogs. Are they all similar in style? If you contribute the same types of posts again and again, your audience may get bored and skip right over them. Move outside your comfort zone and vary your blog content to include short videos, colorful infographics and polls from readers. This will help generate new interest in your blog.
When posting a new blog to Facebook, drive engagement by asking a question. This encourages readers to think about their own situation and how they would handle it. Learn your audience’s pain points so that you can create questions that your customers ask themselves and want to know the answers to.
Interact with Others
You can’t expect people to come to you all the time. You have to start the conversation some of the time, too. Take the time to explore pages from related brands, products or services and follow their pages. When you find ways to interact, do so. Provide feedback, offer helpful tips, share why you love a particular product and so forth. As people see you being active on Facebook, they’ll be more interested to check out your blog.
Recap Blog Posts
One way to gain extra exposure is by doing a recap of your blog posts. You can recap some of your favorite posts from a certain time period or genre, for instance. Not only does this allow readers to explore some of your posts based on a specific topic or time period, but also it gives you a reason to link back to your posts.
Optimize for SEO
Facebook posts can show up in Google’s search results, so it pays to optimize them for SEO. Think about some of the search phrases that your audience would use to find information in your blog and include these terms in your content. Don’t overstuff your content with keywords, but include them naturally in the text and in your title and headings.
Repurposing blogs for Facebook is a great way to drive more traffic to your blog. For more information on creating a digital marketing strategy, give WSI Star Web a call today at 888-853-4449.