The holidays are right around the corner, which means it’s time to get your website decked out. As people shop for the holidays sooner and sooner, you’re safe to offer holiday sales and promotions throughout the months of November and December. Just be sure to give your website some attention, as you’ll have a lot of new prospects visiting you for the first time.
Here are some ways to get your website ready for the winter holidays.
Plan Out Your Holiday Promotions
You don’t want to be choosing your promotions right before Black Friday. Now is the time to get people excited about the discounts and incentives that you plan on offering. You can share this information to your social channels and in your email newsletters, plus plan ahead to ensure you have enough stock available.
Choose Seasonal Keywords
When you know what types of promotions you plan on running, you can make note of seasonal SEO keywords you plan to target. Continue to focus on your standard keywords, but also consider some holiday-specific keywords that can bring added traffic to your site. A few examples include Holiday 2019, Christmas 2019, Black Friday 2019 and Holiday Shopping 2019.
Create Holiday Content
Now it’s time to start producing content that is geared towards holiday shoppers. Depending on your industry, you may want to create a holiday shopping guide or a list of the top 10 gift ideas. If you plan on producing extra content (which is a good idea), consider bringing on a freelancer who can help push out more articles.
Don’t forget to coordinate with your web design and graphic design teams as well. In terms of web design, you might want to add new pages to accommodate holiday gift shopping. Talk to your developer to find out if they can be done and for how much. Your graphic design team can help create holiday-related logos, icons and banner ads.
Identify Potential Weaknesses
Before things get busy, take the time to identify and address potential weaknesses you might have. For example, can your website handle higher levels of traffic? Can your payment processor take care of more payments? Do you have a reliable shipping partner who offers multiple shipping options? And finally, do you have the appropriate staff to take care of more customers?
Remember, you’ll be dealing with a lot of new customers. One bad interaction in the funnel can leave them with a poor customer experience. Plan ahead and address gaps that could ruin your holiday numbers. It’s better to be over-prepared than scrambling at the last minute.
As we creep closer to the holidays, make sure you’re keeping your customers informed on what’s to come. Let them know about your upcoming promotions, and encourage them to sign up for your email newsletter in exchange for exclusive coupons. To ensure your holiday internet marketing strategy in Jackson MS is built for success, contact WSI Star Web Solutions today.