How to Optimize Your Google My Business Listing
Having an optimized Google My Business (GMB) listing is one of the best ways to have a stronger presence on Google. If you’re looking for ways to optimize your listing and drive more qualified traffic to your site, follow the tips in this post. They are easy changes to make, and they’ll help match your business to the right customers.
- Create a GMB Profile
If you haven’t already, create a GMB profile for your business. Start by visiting your Google My Business page and click “Manage Now.” Fill out every field and make your profile as accurate and complete as possible. Even if you don’t have a physical location, you should still have GMB.
- Verify Your Account
Verify your GMB so that no one else can claim it as their own. This does take some time to process and is done through phone or mail. But, the verification shows that you are an authentic company.
- Let Google Display Your Info
In order to let Google publicly display your company information, you must check the appropriate box. This gives permission to the algorithms to pull your name, address and phone number for relevant searches.
- Enter a Geographical Radius
Define the areas that your business serves, both digitally and physically.
- Select Business Categories
Choose a primary category that best describes your business. Try to choose a category that is specific, as this will help you appear in the right searches. Also choose secondary categories to better define your business.
- Write a Business Description
Write a short business description that tells people what your business does. Keep your copy under 750 characters, and use relevant keywords where possible.
- Encourage Customer Reviews
Reviews can be featured in your GMB profile, helping other people determine if your business is right for them. Plus, testimonials add social proof, which is a ranking factor for Google. Keep the reviews coming – they boost Mississippi SEO.
- Upload Visual Content
Give your GMB profile a visual boost by uploading photo and video. It’s one of the best ways to make your profile more eye-catching and appealing. Choose high-resolution media, and be sure to add geotags and keywords in the alt text and captions.
- Create Content with Google Posts
Google Posts are featured in your Knowledge Panel and are designed to include quick updates, links to longer content, product images and more. It’s a great communication tool that keeps your digital footprint updated, so be sure to use it.
Need help setting up and optimizing your Google My Business account? Contact WSI Star Web Solutions and let’s get your business featured in relevant searches.