Many people wonder if it’s still possible to gain organic reach on social media. The answer: it’s difficult but possible. In 2021, organic reach on Facebook was down to 5.20%. So, if you have 650 people who follow your page, only 30 to 35 people will see your post.
With organic reach and organic engagement dropping, it might seem like organic traffic is dying. But it’s not, and there are things you can do to ensure that people are still seeing your posts. Below are some tips for gaining organic reach on social media.
Create Unique Content for Each Platform
When it comes to social media reach, it’s all about the algorithms. If you understand the algorithm, you can modify your content and reach the right people. However, every social media platform has a different algorithm, so it’s most effective to create tailored content for each one.
Plus, if you’re posting unique content to each of your channels, more people will follow you. After all, there’s no point in following your Facebook and Instagram profiles if they post the same content. So, consider posting unique content for each platform, along with different images and hashtags.
Focus on Quality Content
Reaching people organically requires you to publish high-quality, valuable content. The social media algorithms show the most valuable content to their users, so quality content is key.
If you’re not sure what type of content your audience wants, take some time to revisit your social media marketing in New Orleans. What audience are you trying to reach? What do they like to do? Give your users information that they’ll find useful, and they’ll be more likely to engage with it, share it to their feed and come back later for new posts.
Publish Content Consistently
Often when people are considering following a social media profile, they’ll look to see what type of content is being published and how often it’s being published. A profile that has consistent and updated posts look more attractive to follow than one that only posts once in a while.
Get into the habit of posting content to your channels on a consistent basis. One of the best ways to achieve this is by investing in a social media management tool. Some of these tools come with built-in scheduling features and a content calendar. Or, you can enlist help from a social media management company like WSI Star Web Solutions.
A great strategy for growing your social media following is to utilize influencers. Influencers have spent time building a loyal following, and working with them allows you to tap into a whole new audience that you wouldn’t have been able to reach on your own.
Choose influencers carefully, as you want them to further your brand voice and personality. You also want them to have an audience that will be interested in your product or service, otherwise your influencer efforts will not be successful.
Facebook, Instagram, Snapchat and others allow you to add Stories to your profile. They can be an incredibly powerful way to reach potential followers and show them a different side of your brand.
Stories work well for a couple of reasons. First, they skip the regular news feed and appear above all other content. Second, you can add links to your stories or ask your followers to check your bio to take them directly to your website or landing page.
We also recommend adding hashtags to your Stories, since they can be discovered through hashtags or location tags.
Expand Your Organic Reach with WSI Star Web Solutions
Organic reach continues to dwindle, but it’s not completely dead. It should be part of your strategy so that you can get as much reach as possible while staying within your marketing budget. To discuss your social media marketing strategy and how to reach more potential followers, contact WSI Star Web Solutions today.