How to Use Your Blog to Improve SEO
Create a Compelling Title
Be thoughtful about your blog’s name. Ideally, it should include the keywords you want to target and the information you will be sharing. For example, the home decor store HomeGoods shares ideas and inspiration in their designHAPPY blog. Trulia, a destination for real estate listings and rental properties, has a blog called Home Searching Made Simple.
Focus on a Specific Audience
You might find it difficult to write to your whole audience, so try writing different blogs for different audiences. Let’s say that you manage a blog for an addiction treatment center. Your two audiences include patients and their loved ones. You could write some blogs for recovering addicts and some for the families and friends of addicts. Segmenting your audience and writing unique blog posts is an effective way to connect with readers and work in your target keywords.
Create SEO-Friendly URL Structures
Having an effective URL structure allows you to generate reports and ensure user-friendly URLs. To run reports, add “/blog/” in your URL syntax. This way, you can monitor the progress of your blog in analytics. Also, having a shorter URL is less intimidating and more friendly for readers. Some marketers include every word in their title, but this makes the URL difficult to read.
Fill in SEO Gaps
When running reports, do you notice that there are gaps you need to fill? Blog content is an excellent way to do this. If you run a digital marketing firm but you want to rank for agency partnerships, you can create content that focuses on the benefits of partnering with an agency and how to create healthy partnerships. Plus, these niches give you more things to write about.
- Keep your blog relevant
- Ensure all statistics are current
- Optimize images for fast loading
- Link internal content so readers stay longer
- Add targeted keywords to meta descriptions and title tags
Optimizing your images and videos is just as important as optimizing your content. Visual content creates a more engaging, memorable experience for your prospects, but only if they are high in quality and load quickly. Also, the search engines must be able to “read” your images, which is why it’s important to include descriptive alt tags.
Your blog is more than a collection of articles written by your team members. Your posts should help you reach your SEO goals and enhance your website. To get your blog moving in the right direction, call WSI Star Web and let’s talk about our affordable blog writing services.