TAKE Action

    How to Use Your Blog to Improve SEO

    Create a Compelling Title

    Be thoughtful about your blog’s name. Ideally, it should include the keywords you want to target and the information you will be sharing. For example, the home decor store HomeGoods shares ideas and inspiration in their designHAPPY blog. Trulia, a destination for real estate listings and rental properties, has a blog called Home Searching Made Simple.

    Focus on a Specific Audience

    You might find it difficult to write to your whole audience, so try writing different blogs for different audiences. Let’s say that you manage a blog for an addiction treatment center. Your two audiences include patients and their loved ones. You could write some blogs for recovering addicts and some for the families and friends of addicts. Segmenting your audience and writing unique blog posts is an effective way to connect with readers and work in your target keywords.

    Create SEO-Friendly URL Structures

    Having an effective URL structure allows you to generate reports and ensure user-friendly URLs. To run reports, add “/blog/” in your URL syntax. This way, you can monitor the progress of your blog in analytics. Also, having a shorter URL is less intimidating and more friendly for readers. Some marketers include every word in their title, but this makes the URL difficult to read.

    Fill in SEO Gaps

    When running reports, do you notice that there are gaps you need to fill? Blog content is an excellent way to do this. If you run a digital marketing firm but you want to rank for agency partnerships, you can create content that focuses on the benefits of partnering with an agency and how to create healthy partnerships. Plus, these niches give you more things to write about.

    Optimize Content

    Your . Fortunately, you can do all of this without having to create new content. There are dozens of benefits to optimizing your content such as:

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    How to Use Your Blog to Improve SEO | WSI Star Web Solutions