Improve Your Website’s Visibility with these Tricks
The internet is becoming more crowded by the minute. To help your brand stand out, you need a competitive digital marketing strategy that includes social media, paid ads, SEO and more. Before you get too caught up in visibility, be sure you are following this simple rule: be visible to YOUR audience. Too often, brands try to get all the recognition. The problem is that you can exhaust all of your resources and reach all the wrong people.
How to Boost Online Visibility
Each business is unique, so it’s difficult to say that yours needs to do X, Y and Z to be more visible. It all depends on how old your business is, the type of product or service you’re selling, your ability to keep up with a higher demand and other factors. Once you have a solid SEO strategy in place, you can focus on improving your visibility with these tricks.
Consider the Core Values of Your Business
Before you jump ahead of yourself, think about the core values of your business. What do you hope to achieve in the next few months or year? Be specific. Do you want to increase newsletter subscribers? Reach a new target audience? Increase sales inquiries? Your website and user experience should support these goals.
Your site can look great and drive plenty of traffic, but if it’s not the right kind of traffic, you can’t do much with it. Engaged traffic that cares about what you have to offer is what you should be focusing on. So, if you want to increase the number of newsletter subscriptions you have, you can make changes to your site to support this objective. This might include adding a new call to action, a bigger CTA button and an enticing offer.
Conduct an Audit of Your Content
Do you have a system in place for the content you are producing? If not, it’s time to develop one! The easiest way to do this is by conducting an audit of your site and its content. The purpose of this is not to overwhelm you but help you gain a better understanding of the content on your site. Can your audience follow your material? Is it helpful and relevant? If it’s not, you might suffer high bounce rates, low conversion rates and even low sales.
Creating an inventory of your content is time-consuming, but you’ll thank yourself later. When you have a list of your content and its performance metrics, you’ll have a better understanding of what content performs well, what doesn’t and where you can fill in the gaps. This will help you build a reliable editorial calendar as well.
Build Relationships with Other Content Creators
It takes a lot of time and energy to maintain a healthy website, which is why you can use a bit of help from some friends. In order for your website to be visible, it needs attention from other sites in the form of links, shares and comments. In order to get this love from others, you need to build relationships with other content creators, brand advocates and influencers. This way, people are always talking about your brand, giving you PR at a moment’s notice.
Plus, if things get busy and you don’t add content to your site for a couple of weeks, it’s helpful to have brand influencers posting on your behalf. It adds flavor to your content and doesn’t require excessive resources on your end. Just be sure that you’re prepared to do the same. The best relationships are mutually rewarding.
Getting noticed online is becoming more difficult, but don’t let that stop you from developing a competitive online strategy. With our tips above, you can position your website in front of the right audience at the right time.