It’s not always easy to see continued success from your marketing efforts. Things are always changing, which means you may be using old or outdated practices. So how can you get yourself motivated again – and your results showing the improvement you need?
As a trusted digital marketing agency in Baton Rouge, here are some of our favorite marketing hacks that will make your life easier.
Analyze Your Data Regularly
You should always be collecting and analyzing your data so that you don’t have to make decisions based on guesses or assumptions. The data is there for you to explore, and you can use it to determine what people are buying, what marketing strategies are working and what parts of your acquisition strategy need more attention.
Get Customers Involved in Your Marketing
Yes, you can have your customers do some of your marketing for you! This saves time and money, plus gains trust and respect from consumers. Ask your customers to film testimonials or share photos on social media. If you’re still short on engagement, consider polls, surveys, giveaways and contests to pique your audience’s attention.
Use Lead Generation Software
Generating new leads is a top challenge for most businesses. To help you out, use a lead generator that encourages people to sign up for your emails in exchange for an incentive. Once you have their names and email addresses, you can nurture leads through the funnel. Everything is automated so you save time while getting high quality, relevant leads.
Create and Follow a Marketing Calendar
Because you can’t add more hours to your day, creating a marketing calendar is an excellent way to optimize your time. Use the seasons, time of year, trending topics, etc. to your advantage. For example, if you know that your new products roll out in the fall, you can align your marketing calendar with them.
Use Templates for Repeated Tasks
You don’t have to create new templates every time you send out an email or write a social media post. You can use the same templates for repeated tasks. This eliminates redundancy and puts your time to good use. Plus, all you have to do when sending out content is update the information and hit the Send button.
Outsource Your Needs
You don’t have to outsource every need, but outsourcing some can offer a great deal of relief. Not only will you have more time in your schedule, but also you’ll have an expert who is providing you with the best service possible. To save money, you can delegate routine tasks to members of the team while outsourcing more complex tasks to a company like WSI Star Web Solutions.
WSI Star Web Solutions is a digital marketing agency in Baton Rouge. We provide a wide range of services including social media marketing, search engine optimization, lead generation, pay per click, custom web design and more. Contact our digital marketing experts today to learn more about how our services can support your business.