New SEO Trends: Fresh Ways to Optimize Your Website
Each year, SEO goes through major changes. What worked last year may not work this year. What worked five years ago would be considered spammy today. The only thing you can count on is change. As we get ready to round out the year and move into 2016, there’s no doubt that we’ll be faced with new SEO trends. The best you can do is be on your toes and ready to adapt to these changes.
In the meantime, let’s take a look at fresh ways to keep your website optimized.
Content Rules the Roost
Content is king and has been for quite some time. But there are a few new things to keep in mind. First is the creation of other forms of content, not just written blog posts and articles. Make sure you’re mixing up your content with infographics, short videos, ebooks and even comic strips.
Second, your content should not be built on a specific set of keywords. Though it’s important to use related keywords throughout your content, you should be writing to your audience, not the search engines. After Google’s Penguin updates, content that violates the quality guidelines can be penalized.
Mobile Friendliness is a Must
No longer is having a mobile-friendly website a choice. It’s a must. Google uses the mobile user experience as a search engine ranking factor, so you may see your rankings go down if you haven’t perfected this yet. But it’s not just Google you’re doing this for. Earlier this year, mobile searches officially surpassed desktop ones, so it makes sense to offer a positive experience to users on this channel.
…So is Proper Link Building
Link building continues to be necessary. Google is now looking harder at backlinks and where they are coming from. You’ll need to go through your site and make sure that you have good quality links coming from reputable sources. Drop links that have been bought, violate Webmaster guidelines or come from spammy sites.
Visual-Based SEO is Hot
You’ll need to be adding more high-quality visual content to the mix such as graphics, images and video. High-ranked websites possess engaging visuals, and those that are combined with Rich Text get priority in the SERPs over web pages with copy only. The fastest and easiest way to start making your mark is by uploading and embedding YouTube videos.
Social Engagement Rocks
SEO has placed more importance on social signals. To improve your ranking, you should not only be active on multiple social networking sites but also have a lot of engagement from followers. Google believes that when brands have a strong presence on social media, it’s a clear indication that they are a quality company that people know and trust.
If you need help optimizing your website, WSI Star Web has you covered. Give us a call for a consultation at 601-853-4449.