Even as little as ten years ago, things looked very different in the digital marketing world. Instagram and Snapchat were just being released. Alexa and Siri weren’t household names. And AI seemed to belong in movies not real life. Fast forward to today and things look very different. Not only has technology changed the way we work and live but also how businesses market their products and services.
Working with a digital marketing agency in Baton Rouge will help you reach your goals in 2021. The problem is that not all digital marketing agencies are the same. Some are still stuck in the past using old and outdated technologies. To determine what digital marketing firm is right for you, here are some things to look for.
Multifaceted Marketing Campaigns
When it comes to marketing, you don’t want to put all of your eggs into one basket. It’s too risky. A multifaceted internet marketing campaign reaches people through a variety of channels. It may include a direct mail flyer, a digital advertisement and pay per click. Look for agencies that build multi-layered strategies and aren’t afraid to reach new audiences in unique ways.
Understanding of Your Target Audience
It’s important that your marketing agency understands your target audience just as well as you do. When talking with potential agencies, ask them how they’ll learn about your audiences. WSI Star Web Solutions gets a demographic profile on current customers and investigates other potential audiences based on the products and services you’re selling.
New technologies like AI and Marketing Automation
The digital marketing firm you work with should be eager to implement new technologies into the mix. As you research marketing firms, review the technologies they use to make campaigns most effective. For example, marketing automation automates repetitive tasks to save time. Artificial intelligence engages with customers and improves marketing outcomes.
Modern Web Design
Take a look at the websites the firm has recently built. Do they follow the latest and best practices? Web design develops quickly, so even a site that was built five years ago can look primitive. Your website is one of the first things people see when interacting with your brand, so you want it done right. Be sure to choose a firm that can make this happen.
Lastly, your digital marketing agency in Baton Rouge should provide you with valuable analytics. This information lets you see how your campaigns are working in real-time and also allows you to make smarter marketing decisions. Over time, your campaigns will be more and more effective.
WSI Star Web Solutions has over 15 years’ experience in the digital marketing industry. We have evolved with the trends and continue to build high-performing campaigns that help businesses of all sizes grow. To learn more about working with our team, contact us today.