More than ninety percent of online shoppers read customer reviews before making a purchase. These reviews are trusted just as much as personal recommendations because they provide useful, firsthand information about a product or service. Knowing this, it’s clear that getting more customer reviews should be a priority for your business.
Verify your business on Google
By verifying your business on Google, your listing will pop up in the search engines – and so will your reviews. Think about how many times you’ve chosen a business just because they had more reviews than another company. Even if there are some negative reviews, buyers like seeing enough feedback to draw their own conclusions.
Make it easy to leave reviews
If you want more reviews, make it easy for customers to leave them. Send follow-up emails that include a link to a review site orinclude a reminder on the bottom of your receipts. This way, customers can go straight to the source and leave feedback on their experience. Some of the most popular platforms to leave reviews on are Facebook, Google, LinkedIn and Yelp.
Offer an incentive
Sometimes, the best way to encourage more reviews is by offering customers something in return, such as a 10 percent discount. The great thing about this is that many people will write a review right away so they can take advantage of the special offer. Be sure to stick to platforms that allow this and use incentives wisely.
Respond to all reviews
People are more likely to leave feedback when they know that someone is reading them and responding. Thank customers when they leave positive reviews and let them know that you’d love to see them in the future. For mediocre reviews, we recommend asking the customer what you can do better. This shows that you appreciate their feedback and look to improve as a company.
Don’t delete negative reviews
Negative reviews are the hardest to handle, but there are effective ways to deal with them. First, don’t delete negative feedback. If anyone notices, this will hurt your reputation. Second, acknowledge what went wrong and take full responsibility for what happened. Lastly, try to move the conversation off social media where you can work towards a solution. Sometimes, customers are even willing to update their review.
These are just some of the ways that you can encourage customers to leave feedback about your business. Ask for reviews, make it easy to leave feedback and show that you are listening. If necessary, throw in an incentive to get the ball rolling. In the end, you’ll have more reviews to work with, and customers will be more willing to work from you!