SEO Risks that Could be Worth Taking
To be successful with SEO, you have to be somewhat aggressive. Even though it takes time to see your hard work pay off, SEO remains a vital part of your online presence. Without it, your target audience would have a hard time finding you online, and business would likely go to your competitors.
At the same time, you don’t want to go overboard with SEO tactics because this could be seen as spammy or annoying. The best approach is to be diligent and proactive. Here are a few SEO risks that may be worth taking.
A/B Testing Meta Information
You can split test just about everything, including your meta description. Entice people to click on your content and read what you have to say. Of course, don’t over-promise or lie about what you’re offering. Be truthful and honest, but make your meta descriptions compelling and relevant. Use A/B testing to see what your audience responds best to.
Changing the URL Structure
Sometimes, ecommerce retailers use old, outdated sites that have poor navigation. To be on your SEO game, be sure to optimize your URLs to make them simpler and easier to remember. Also, throw a few keywords in your URLs so that users and the search engines know what your pages are about.
Be prepared that when you change the URL structure, you may see a drop in traffic and rankings. This is inevitable when changing a bunch of old URLs, but it’s a risk that could be worth taking. It is important to implement a detailed 301 redirect plan to transition from the old URLs to new ones. As long as it’s done right, you can end up with a streamlined URL structure that appeals to users and the search engines.
Overhauling Your Website
Some websites need more than a change in the URL structure. Some need a complete overhaul. If your website is old, outdated and slow, it’s probably time for a redesign. Today’s websites are clean, uncluttered and fast. Website redesigns can be expensive, though, and it may cause an initial dip in traffic and rankings. But, be patient, because Google will eventually be able to index your site and your rankings should bounce right back. In fact, they should be even better!
Buying Expired or Available Domains
Website owners don’t always renew their domains, so they become available for others to buy and use. It could be a good idea to buy a few domains with a history and redirect them back to your site. This way, you can bring more traffic and valuable backlinks to your main site.
However, only those who know what they’re doing should take this risk. If you buy a domain with a history of spammy content and links, it will be transferred back to your site, and you will be penalized. So, the only domains that should be considered are those that are professional, legit and related to your business.
We do not recommend taking any risks without talking to an SEO expert first. Contact WSI Star Web Solutions at 888-853-4449 for a free consultation and to discuss your SEO goals.